How great leaders inspire action | Simon Sinek | TED

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Publicado 2010-05-04
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Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

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Todos los comentarios (21)
  • @Ashish_Yadav_30
    "People don't buy what you do, They buy why you do it." True line
  • @nilak.s617
    This talk is more than 10 years but it's the first one to make me realize just how important trust is and how hard it is to earn it.
  • @clarity7830
    every time I hear one of this guys talks I feel like I learn more from his short talks then I do in 2-4 years of college.
  • @DebisDesignDiary
    I just spent a few hours writing down "why" I do what I do... it takes some effort but it'd worth it. this video is excellent, thank you!
  • @entoptik
    At 10:24 you can hear a plane roar by at the exact time he announces the Wright brothers success on taking flight for the first time. -Synchronicity
  • "People buy things that prove what they believe"... that was mind blowing. Even though it explains how to attract consumers, it also reveals answers to human behavior in other aspects of life . E.g. what a person believes about themselves and how they "buy" into ideals to "prove" their stance on it
  • @GregCheekSpeaks
    I had the honor of presenting in the same seminar in Germany with Simon. Simon is extremely modest and the most genuine person I've ever met.
  • @thuyt2205
    "We believe what they believe and thats why they sacrifice their sweat tear and blood, not for you, but for what they believe." So true.
  • This is one of the best Ted talks I’ve had yet to see. I enjoyed the way he spoke throughout the entirety of the video; to get each message across. And the fact that it’s over 10 years old. Incredible.
  • @carsport2000
    17:07 - Dr. Martin Luther King gave the "I have a Dream"-Speech, not the "I have a Plan"-Speech. That's the Point. That's inspiring.
  • @TrippAtkinson
    This continues to be a great reminder, "Those who start with WHY have ability to inspire others." Thanks Simon!
  • @bobbobby2092
    Is that a sound effect or a miraculous coincidence that the sound of air plane can be heard at 10:26 when he said "took flight"?
  • @MartinBradbury
    In the marketing world this is such an iconic presentation - this will still be relevant in decades to come
  • @pushkarapte3646
    Found my "WHY" a few months back and boy there's no turning back ever since that day !!
  • @Karens4741
    One of the most profound talks I've ever listened to, thank you Simon!!
  • Discovered this guy as a teen and forgot about him. Started an e-commerce that I shut down due to bad timing (high inflation, supply chain issues, pandemic) and seeing this dude speak decades later is like a fire started beneath my seat. Great speaker, Bout to consume a lot of vids on the guy.