How I Sold My Start-Up To Lululemon For $500 Million

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Published 2021-04-19
Meet Brynn Putnam. The CEO and founder secured $3 million in venture capital to fund her tech-based fitness company MIRROR on the same day that she gave birth to her son.

In the summer of 2020, Putnam sold MIRROR for $500 million to Lululemon. The pandemic has been good for business. MIRROR ads are plastered across New York’s subway, airing on TV and clogging up social media channels.

But selling a company for half a billion dollars is just a small part of her story and frankly, not even the most interesting.

There are three numbers to watch out for in this story. $15,000: The amount Brynn had in her savings when she quit ballet. $3 million: Her first outside investment. $500 million: The amount she sold MIRROR for in 2020.

Here’s how Brynn Putnam built a company worth half a billion dollars in just two years.

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How I Sold My Start-Up To Lululemon For $500 Million

All Comments (21)
  • @lightthgil007
    She mentioned that she sketched up the business idea with her husband at home on the back of some napkins. What she didn't mention was that her husband, a grandson of the founder of Putnam Investments and a former banker at Lehman Brothers, just sold a tech startup (Quovo) for 200 million earlier that year (2019).
  • @juniordev2570
    People also forget that coming from a privileged background means a lot more than just money. Her whole life she has been rubbing shoulders with other elite people. All the people in her parents social circles, at ballet, at Harvard. Those connections are invaluable when doing things like starting a business, trying to secure funding, etc.
  • What a beast. Harvard, ballet, building a huge business and having kids. Legit
  • Her father worked for sale division in Google and her husband is from old money. Such an inspiration for all privileged kids over there. 😂
  • @tracy_cakkes
    Hearing that she went to those meetings by herself despite being told to find a male co-founder and at 9-months pregnant? She’s amazing and so inspiring 🧡 Women r such bosses
  • @bonnief181
    I'm a Mirror owner since 2019 and believe one aspect that makes it so successful is the quality of the personal trainers they have hired. The ability to personal train from my home with TOP HIGHLY desired professional fitness stars was amazing before the pandemic and down right incredible once they restarted during the pandemic.
  • @jamess.9743
    When you come from a well to do family, you can take risks and know full well you can land back on your feet if/when you fail. When you're helping pay for your father's chemo treatments, tuition for your youngest sibling, car payment, and rent you wouldn't risk taking some bs degree or take risks like making a startup.
  • I really wish her background was explored more. A throwaway detail in the beginning is that as a three year old she she jumped “on stage” at one of her parents’ dinner parties and “started to dance with the band.” Like... just what kind of money did she grow up with that her parents are hosting dinner parties at places with stages and can hire bands?!! That’s not relatable AT ALL, and that’s before you even get to the ballet school and Harvard education lol. I don’t doubt that she worked hard—clearly she did!—but this just illustrates that elites are very good at reproducing elite status. Meritocracy is more and more dynasticism in disguise.
  • @mjsfamous
    The fact that she sold a sideways TV, with a mirror look business for 500 million is mind-blowing.
  • @jewlzn7130
    She is an inspiration- no way to downplay her success. She is incredible
  • @MACNTOSFAM
    manhattan resident & harvard student... ding ding ding! she has a good ground to build from. no surprises there
  • @o.h.w.6638
    I love that she went straight for her Series A. Then Dev and straight to market. Smart!!
  • If a person studies a language at university they’ve got their future secured by their daddies.
  • @dasaini
    “How many stock videos will you need for this YouTube video ?” “All of them”
  • She's such a visionary, I loved whe she said "this is the moment, I don't wanna miss the opportunity"
  • @Offa7a
    Sounds like from the get go she was both financially and technically backed up.
  • @nyreggie
    An amazing story, Most times, it amazes me greatly how I moved from an average lifestyle to earning over $63k per month, Utter shock is the word. I have understood a lot in the past few years that there are lots of opportunities in the financial market. The only thing is to know where to invest.
  • I love how they summarize the key numbers in advance of getting into the details. Thank you CNBC.
  • @jay903ster
    Watching this made me not give up on the product invention I'm working on. I know I can make it work and I won't give up until I have it!