How Gucci Fell From High Fashion to Discount Rack

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The moment people started wearing Gucci Flip Flops, I knew the brand wasn’t luxury anymore 😂

In Sweden, Gucci is just associated with ganger teenagers who cosplay being rich. Not my opinion, just the market image

Sorry but LV is just as tacky with all the logomania

Gucci destroyed itself when it started making streetwear. It cheapened the brand entirely.

Gucci designs lately just looks tacky

How people buy $20 items for $2000 is a mystery.

This happens every few years 😂😂. I remember in 2010 nobody cared for Gucci. Fast forward to 2017 and everyone was talking about Gucci. Just a cycle

Me watching this in my thrifted shirt, Walmart shorts and crocs: very interesting

Gucci, until about 1994, was a genuine craft house; made in Italian Gucci factories (yes, they were small factories)….My Gucci loafers from 40 years ago are both properly and correctly made. Today the modern iterations are just poorly made rubbish…..🇬🇧

This video is a bit of an exaggeration. Most luxury brand are heading to the discount rack as the middle class evaporates. Most buyers were middle class consumers and not so much wealthy consumers. No middle class less retail, especially high-end. The middle class went into debt for high-end brands. Everyone is shopping on Temu because middle class is almost non-existent.

since they embrace the “cool kids”, the brand died

Where's this 'discount rack'?

Yves Saint Laurent was actually Kering's biggest earner, but pop culture hyped Gucci, and with Tom Ford's effort to rejuvenate the brand, Gucci became popular amongst the general public. I don't think they really care to reestablish Gucci's luxurious exclusivity because, remember, the middle and lower class purchase more than the upper class. As such, they earn more profit that way. Sure, it may tarnish brand perception, but earning a gross amount of 7.1 billion on average within a year is no easy feat. I don't think Gucci can be considered true luxury anymore, and I don't think that's Kering's objective to begin with. I'd argue LVMH followed a similar path with Louis Vuitton that Kering did with Gucci, except LVMH has way more brands to rely on, if one fails; Kering isn't able to do the same.

You can add Dolce & Gabbana to the list. The D&G mark now is like supermarket fashion

Thrift owners laughing in silence 😅

Overmarketing and Overproduction. What makes an artpiece exceptional, is the rarity.

Not only Gucci , Lagerfeld is done, Versace in TK Maxx, long ago Armani falled down and is associated with cheapness, Tommi Hilfiger, CK , valentino as well etc

May be people becoming more sensible and realising that expensive brand products is a waste of money

Well, 3 years ago all these channels were saying how brilliant Gucci was, and beating all brands, and now suddenly it's the total opposite