Crumbl: How We Built A Cookie Company That Brings In $1 Billion A Year
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Published 2024-02-17
Produced by: Ernestine Siu
Managing Producer: Beatriz Bajuelos
Camera: Tasia Jensen
Editor: Marisa Forziati
Animator: Gene Woo Kim
Senior Production Manager: Kathryn Mavrikakis
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How We Built A $1 Billion Cookie Company Called Crumbl
All Comments (21)
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Every family has that one person who will break the family financial struggle, I hope you become the one 😊
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a business that is straight out of a canva marketing template
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Tell me you are American without telling me you are American: "with 9 international locations, Crumbl has quite literally taken over the world"
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If they ever go bankrupt they'll look at each other, shrug and say 'Well that's how the cookie crumbls'!
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Goes to show you can get rich with anything. Even cookies that are still raw in the middle
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A marketing firm dressed as a cookie buiness
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Secret formula , pay employees barely anything and overcharge on uncooked cookies .
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the secret is instagramable cookies that are so creative that they don't even look or taste like cookies anymore
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I love them but I wish they focused more on quality control. Every stores I go visit is inconsistent with quality
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They closed 2 locations in my area recently. Most of the Yelp reviews say they’re overpriced and under baked.
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8:02 tell me you're Mormon, without telling me you're Mormon 😅😅
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Goes to show how far a good product with good marketing can take you..
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Fancy name, fancy cookie colors, they're the Cookie Starbucks!
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Did they change their start up story? I remember watching another video where they said they leased the first store without even having a concept, here they’re telling it backwards
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Im OBSSESSED with crumbl! So lucky to have one around here finally ✨✨✨✨
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I went to crumbl once and bought 6 cookies (and they aren't cheap!), I wanted to share one with my brother since he worked across the street and didn't want to break it in half myself and touch it since my hands were dirty. I asked them if they could just cut it in half for me and they said I could buy this $10 cookie knife to cut it, but they couldn't. After spending almost $30 on cookies, you cant cut one for me?! Crazy.
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This is very inspiring. I’ve tried Crumbl only once but I know many people love it. Your passion can make a difference. Start where you are. It doesn’t matter if you are doing the same thing as someone, yours will be unique.
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Why are you paying the workers so low then?
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There Cookies & Cream Milkshake cookie has 84 grams of sugar & 800 calories per cookie that's highly disturbing & Blueberry Cheesecake cookie has 76 grams of Sugar & 840 calories that's INSANE how is that even possible
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Imsomnia better Crumbl needs another 30 seconds in toaster
