How Temu’s Explosive Growth Is Disrupting American E-Commerce | WSJ

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Published 2024-03-11
Temu, a Chinese-founded e-commerce company, became the most-downloaded app in the U.S. in just over a year. The retailer has flooded social media feeds with curious consumers and even aired ads at back-to-back Super Bowls. In 2023, the discount retail app moved about $17 billion worth of goods between manufacturers and customers across the Pacific.

WSJ breaks down how its continued growth could redefine online retail, just like Amazon’s speedy delivery did.

Chapters:
0:00 Temu’s popularity
0:35 Temu’s explosive 2023
3:00 How Temu can redefine e-commerce
5:57 Temu’s future

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All Comments (21)
  • @wsj
    Temu’s parent company spent nearly $2 billion at Meta last year and was a top advertiser at Google. Read more about how Temu’s push into America is paying off big for Meta and Google: bit.ly/4ccJsOq
  • @ropro9817
    "Amazon focuses on speed where Temu focuses on price." Why can't anyone focus on quality? There's so much trash products on both that will end up in landfill within 2 years. 😒
  • @emu256
    The secret is out. Amazon Sellers used to buy from companies like temu and sell it on Amazon for 3-4 times the cost
  • @arjundureja
    This business model is not new, Aliexpress has been doing it for over a decade, and has been very successful. Temu just spends a lot more on marketing.
  • @BillyGooding
    Billions of dollars of plastic junk going to landfill
  • @Wong-Jack-Man
    The irony is Amazons product was already mostly Chinese goods anyways. Sounds like a slow death for Amazon from direct to consumer.
  • Product on temu :$1.99 usd Identical product sold by an American seller: $10.99 It's not rocket science..
  • @mousebr549
    80% of goods on Walmart's shelves are from China. Chinese retailers have storefronts on Amazon. The only difference to consumers is if you want to spend a lot more for the same item. Amazon and Walmart are happy to charge you more. A LOT more.
  • @classikz
    I have zero interest in ordering from Temu, but competition is good for consumers.
  • The other thing I think they missed in this analysis is that Temu offers standard free shipping across the board. That makes shoppers more willing to spend when the price they see is the price they spend. No $10 item that costs $6 more to ship.
  • @TomHofmann
    Countries should impose a landfill tax on these low quality product market places.
  • @ewed418
    the malls ate small businesses, amazon ate the mall, Temu ate amazon.
  • @hhch2
    Let this be a wake up call to how American e-retailers do business - namely Amazon. There are no benefits to the consumer if there is no competition.
  • @alp3781
    I gave T the chance and got some tools and pocket LED flashlights and no complains. It came after 6 days and products are good. I still use these great flashlights at work. They wining over me. I have Amazon Prime, as well. I am shopping now for an Action Camera on Temu.
  • @Adrian-zw6sc
    I guess I shouldn't be surprised at how many senseless gullible people there are that get suckered into buying such junk.
  • Respectfully I disagree with lots of people in the comments about Temu. I ordered from Temu before its heavy marketing and I can say the quality isn’t bad. Ironically the lots of pictures you find in Amazon or Walmart are the same ones in Temu for half of the price.
  • @djp1234
    Looks like a more trashy version of aliexpress, with gambling gimmicks on their app.
  • @darrenisaacs1089
    I find it ironic how the US uses 5o topics of exploitative/cheap labor when addressing any companies that happen to be Chinese, but have no to little issues when their own US companies are the ones employing these same facilities to manufacturer their products
  • @Cal97g
    It’s rampant consumerism