Process: The Adidas Ultra Boost AKA "The World's Best Running Shoe"
7,792,338
Published 2015-01-29
In a previous post, we took a behind-the-scenes look at adidas' latest offering in the form of the Ultra Boost running shoe. Now, in an HYPEBEAST PROCESS video, we get to watch the entire process in the production of the latest sneaker. Despite living in the modern age where nearly everything that is created is done so by autonomous machinery, it's refreshing to see that there is some level of human intervention to produce the polished product. From the complete knitted uppers to boxing the complete pair, this short exploration in the construction of the Ultra Boost sheds light on the breakdown of the minimal, lightweight running shoe, and the attention to detail implemented by the workers.
For up-to-date news and more: HYPEBEAST.com/
View more HYPEBEAST videos: / hypebeasttv
Stay connected with us on your favorite social media platform:
FACEBOOK.com/hypebeast
TWITTER.com/hypebeast
TUMBLR.com/tagged/hypebeast
PINTEREST.com/hypebeast
INSTAGRAM.com/hypebeast
All Comments (21)
-
This is basically Adidas' way of saying, "See guys, children don't make our shit like Nike does"
-
Damn, did you see how quick that chick boxed those shoes?! She's like a "sneaker ninja" or something.
-
Its much appreciated on how they show branding , material & detailing done to achieving a good quality not only reliable product to a customers satisfaction ♡
-
Wow!! Amazing! This is a very educational video. The time and effort spend in making these sneakers are phenomenal.
-
Just got a pair of Ultra Boosts last week. It was my first "premium" shoe after buying $30-60 shoes all my life. I can honestly say I'm never going back. I will continue to buy boost shoes as long as they exist.
-
BRO SHE JUST WENT BENIHANA STYLE ON THE PACKAGING
-
i got my first boost in 19. just got my 21's today. I'm going to go for a walk in a min, so excited!
-
Its the best one yet i truly love them just the way the show the love and hard work thats being put on doing them
-
nice to actually see the inner workings of a sweatshop!
-
I just got these shoes today as I have recovered from a hip fracture in an accident a few years ago and couldn't really run well before now. This is the only running shoe I have had a pain free run with, they're amazingly soft and springy and I love them! It's totally worth investing in this shoe!
-
It was very interesting to see how its made so you can appreciate your pair of shoes. LOVE IT ❤
-
Thanks for the awesome video love the process❤
-
Dang that lady @2:59 was straight cooking while she was packaging the shoes
-
Was waiting to see how they did the boost material...
-
Great to see how they make it. This is hard work and commitment.
-
I love coming back here for that dope tune.
-
I'd like to see the shoes the employees are wearing.
-
The way she packaged the shoes is so soothing to watch.
-
Thanks for an awesome video. Love the process ❤️
-
Unbelievable commitment, done with love to give the outstanding quality 👌
