How Adidas, Asics, and Other Shoemakers Deal With Waste | World Wide Waste | Insider Business

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Published 2023-11-08
More than 50 billion shoes get made every year. Big manufacturers like Nike, Adidas, and Asics make them durable enough to last for hundreds of miles. But this also makes them very difficult to recycle. One Dutch company says it's figured out a way around this by breaking down and repurposing every part of the shoe.

0:01 - Intro
0:39 - Anatomy of a Shoe
1:17 - How to Recycle Shoes
2:58 - The FFG Entrepreneurs
3:48 - Asics
4:38 - Adidas Ocean Plastic Sneaker
5:09 - Adidas Futurecraft Loop
5:37 - Algae Flip-Flops
7:19 - Plastic Bag Sneakers
10:21 - New Uses for Old Sneakers
11:27 - The Pormes Family

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#WWW #InsiderBusiness #Shoes

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How Adidas, Asics, and Other Shoemakers Deal With Waste | World Wide Waste | Insider Business

All Comments (21)
  • @BusinessInsider
    Want to see more of this trash? Have a question? Let us know! Send tips about surprising or innovative ways people deal with garbage to worldwidewaste@businessinsider.com/. Your message could inspire our next episode!
  • @nerd26373
    Dealing with waste is a hard job to come by. We all know some manufacturing corporations/companies out there wouldn't put into any effort into actually segregating their wastes or ensure the safety of all their workers at all costs.
  • @friedrice2912
    I always hold on to my shoes until they are falling apart.. finally there is a method to recycle these products. 🎉🎉🎉🎉
  • @yadhier4188
    I worked with Steve's team and his subsidiaries, mainly Dr. Pomeroy at UCSD, with algae and biodiesel alternatives to make the world a cleaner place. The algae based soles are actually quite firm, and actually do feel damn near like the other sandals they are paired with :) Love seeing that y'all are shedding light on to this matter! 💗
  • Ive been using a woodlands shoe for the past 8 years....its seen everything from grueling mountain treks to being run over by a car (the shoe is so tough that thankfully nothing happened to me). The sole separated once but i got it stitched back by a cobbler and feels sturdier than ever. If shoes these days were that durable to begin with i dont think we'd have 50 bil shoes in landfills
  • @TheHoneycore
    im working in the dutch militairy, i still remember when i got my first pair of descent runningshoes back in 2013 at the kleding service punt at soesterberg from runnersworld. it feld strange that the militairy partnerd with runnersworld back then but its cool to know the backstory now after all those years.
  • @gookfock10
    Give this couple a Nobel Prize for Peace. We need more couples like this. Thank you.
  • This is such a great story and hopefully the world gets on board for these efforts to be fruitful.
  • @Mike__B
    When I was a kid Adidas used to be a good shoe at a really cheap price, then got to be an expensive shoe with all sorts of athletes endorsing them. As an adult I loved Asics for that cheap shoe that was good quality... then they too started charging a bunch.
  • Two problems: most of the factories where these incredibly expensive shoes are made are in the 3rd world by underpaid people who as seen in th video are applying toxic glue without ventilation protection AND companies would rather throw away perfectly good shows returned by customers rather than giving them to people who need them.
  • @flashflame4952
    Any method to help reduce the enormous amounts of waste on the planet is a great idea that works!
  • @MILABRRA
    THIS CHANNEL ALWAYS HELPS ME LEARN SOMETHING NEW
  • @petertwining5729
    Such a great video, seeing so many people involved in creating new and improved ways of helping the planet. Kudos to everyone and Thankyou to Insider for this brilliant video. 😊
  • @Romualdomgn84
    Better than recycling is second using. Means, that 90% of shoes (if you pay attention on the video) are almost "new" and worn for 10-20%. So these shoes could be easily given to charity organisations for second-hand usage.
  • This video was really educative, enjoyed every bit of the video and wished it never ended. Kudos to insider business for bringing such informative view to our screen❤❤
  • @wilson5377
    This is great news, thank goodness!👌 For doing our part to lessen recycling, i prefer buying old school shoes which last more than 10 years. These are stitched, comfy and most of all durable. The secret: buy 2 pairs of each, for example; 1. Adidas Superstars - 2 pairs, 1 in black/white the other in white/black colorways. 2. DocMartens chelseas, one crazyhorse brown and the other black. 3. Lastly, flipflops same. These are all more than 15 years now. i do not care about fashion. Hate those injection molded crap with neon colors anyways. 😂✌
  • @GeneralHiro
    The planet with 7.888 Billion people. Makes 50 Billion pairs of shoes EVERY YEAR! I think you just summed up the world waste issue...
  • @gaius_enceladus
    Great stuff! Very best wishes to these companies as they increase the recycling of shoes!
  • Excellent. Weldone. I pray that your business wil go world wide. Thank yoi four your ingenuity in this field.
  • @ashesonwool4011
    Upcycling is a start, but if we want to actually pivot to a more sustainable future we need to convince people that consumption is not the way. It doesn't help with a capitalistic economy though so its a difficult problem