How BlackBerry Met Its Demise In 2019 | Rise And Fall

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Published 2019-11-20
BlackBerry controlled 50% of the smartphone market in the US and 20% globally. They failed to innovate and became complacent with how the smartphone market was changing.

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The Rise And Fall Of BlackBerry

All Comments (21)
  • @DOPExPIRATE
    When i got my first blackberry it felt like i was a CEO. Lol
  • @ashrektum9513
    The more I watch these fall of big companies, the more I realize how these big companies fail: 1. Ego 2. Underestimating competition 3. Not accepting change
  • @ursula3904
    I remember back in college around 2010 people at school are so hype getting a BlackBerry phone because when you post something on Facebook and it shows "via BlackBerry". hahaha
  • The narrators voice feels so emotional And it's like she is waiting for the rise of blackberry again
  • @MrSnaKe007
    I remember when Apple and BlackBerry were just fruits.
  • @ivanamper5323
    My older sister had a blackberry back when she was at college and I still remember when I was I child she recorded me singing a children's song and made it her ringtone. It was really cute to be honest.
  • @goodgreatlife
    Someday even facebook, google and apple would also disappear.
  • @alex0589
    When you go from industry leader to 0% market share, it's called a RIM job.
  • I loved the last line "A company so set it in its ways, it cemented its own demise"
  • @sabszied8115
    School memories of people shouting "BBM me!" 🤣 I never owned one.
  • @Justme-nvm
    How old are you??? Me: I still remember back in the day when blackberry was more popular than the iPhone
  • @albear972
    That's what happens when companies get so cocky and lazy while they rest on their past laurels. Business 101.
  • @bbenjers
    “So set in its ways that it cemented it’s own demise.” Great lesson.
  • @split6543
    When I hear "students" I dont expect bald men
  • Blackberry:” owns 50% U.S sales” iPhone:” allow us to introduce ourselves”
  • @jailene3107
    I remember when I was in 8th grade, everyone wanted the BlackBerry lol. I even had my parents get me one because I wanted to have a bbm so I could be included in my school's social circles
  • @lGNITED
    Blackberry was and always be a legend
  • I completely forgot about blackberry, I remember I used to see that phone all over the place as a kid