Why the iPhone Killed BlackBerry
58,868
2020-02-06に共有
BlackBerry, the real Canadian atoms and bits BlackBerry, died years ago. This week, the Chinese bits and American atoms that briefly reanimated it finally gave up the ghost as well.
As a Canadian, I was heartbroken then and still am now. Instead of a wake, instead of pouring one out, though, I want to take this opportunity to look back at what happened to the once industry leader, the titan, and more importantly — why.
Apple found unprecedented mainstream success with the iPod. 1000 songs in our pockets was just the beginning. But Steve Jobs never made the mistake of confusing Apple’s products for its business. And he knew the iPod was just a product.
The iPod was the smash hit of its time, to be sure, but time is relentless. Something was coming for it. Something that was more than just a product. A convergence. The phone combined with the mobile internet and, yes, with the MP3 player. An existential threat.
So, Jobs turned Apple towards the iPhone. And, at that moment, that very moment, BlackBerry was ended. We just didn’t know it yet.
SUBSCRIBE: youtube.com/vectorshow?sub_confirmation=1
LINKS
MORE:
Merch: standard.tv/vector
Gear: kit.com/reneritchie
Web: www.imore.com/vector
Podcast: applepodcasts.com/vector
Twitter: twitter.com/reneritchie
Instagram: instagram.com/reneritchie
This post may contain affiliate links. See Mobile Nations' disclosure policy for more details: www.mobilenations.com/external-links
コメント (21)
-
The whole story behind BlackBerry failure resumes into hold up to things, not realizing the world is moving forward, then just realizing it after it's already too late
-
next year Rene will drop three ads in that pause between “this” and “is vector”
-
Although I love Apple and use an iPhone as daily driver, I find it quite sad how Blackberry has fallen. The phones RIM made were great.
-
I love how Rene throw them arms around like he’s dropping bars off the dome.
-
Great video. I love your chill and informed style. RIP BB. I currently use an iPhone 11 Pro. It is my first iPhone ever. I love it.
-
Worked for RIM, a strange company. The right hand did not know what the left one was doing.
-
Companies laughed at apple for removing the headphone jack, now look at them all doing it.
-
BlackBerry killed BlackBerry
-
More videos like this Rene. This was excellent! Great job. Keep up the great work
-
They really could've killed iMessage, and Whatsapp in one felt swoop
-
BlackBerry isn't dead, they just need to find a new manufacturer partner to produce their phones. The most likely reason why TCL ended the partnership was because BlackBerry wanted to have too much input on how the devices were designed, which is a good thing for us because it means they care about the phones that are sold in their name and will find a better partner next time. I have a spare KEY2 still boxed and sealed for when my current one eventually wears out, so I should be good for a few years while they get it sorted!
-
I love ur content man. Great work
-
Eveyone laughs at Apple when they do something... Until those who laughed are too late, too bankrupt to compete.
-
Jern sent me... LOL Great video Rene. RIP Blackberry
-
I never owned a BlackBerry device, but from the videos I've seen though their OS was actually really good. A lot of things made sense, when they went to Android they kind of lost part of their identity and they lost a lot of their relevance.
-
RIP blackberry, you will be missed. I hope someone can pick up the legendary brand again in the future with truly innovative products.
-
I picked up a Key2 last week for £300. It connects to my GT2 smart watch, whereas my 3A XL wouldn’t. It’s got a headphone jack, and a notification light! I like it as it’s not just another boring slab.
-
Jern sent me! 😆
-
I remember when The iPhone came out, arguing with blackberry supporters, telling them, the blackberry is dead.
-
I don’t think BlackBerry was a big thing over here in Europe, at all; in fact, I’ve only seen a very few of them recently when the brand was pretty much already on its deathbed. Here, Nokia phones were much more relevant. Interestingly though, both brands met the same fate in the end…
