Chomps: How We Turned $6,500 Into A Business Bringing In $244 Million A Year

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Published 2024-03-16
Looking to make a healthier-for-you meat snack, friends Pete Maldonado and Rashid Ali together put forth $6,500 to launch their "side hustle" back in 2012. After four years, Trader Joe's began selling their products and sales significantly grew. In 2023, Pete and Rashid's once side-hustle has brought in nearly $250 million in retail sales.

Produced by: Raffi Paul
Senior Managing Producer: Eric M. Clark
Senior Production Manager: Kathryn Mavrikakis
Camera: Clint Boland
Editor: Marisa Forziati
Animator: Gene Kim
Reporter: Morgan Smith
Additional Footage: Chomps, Getty Images

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Chomps: How We Turned $6,500 Into A Business Bringing In $244 Million A Year

All Comments (21)
  • @ep411
    Finding a partnership that works is almost as important than the product itself. Good for you guys!
  • @azieltobias
    Success depends on the actions or steps you take to achieve it. Building wealth involves developing good habits like regularly putting money away in intervals for solid investments. Financial management is a crucial topic that most tend to shy away from, and ends up haunting them in the near future.., I pray that anyone who reads this will be successful in life!!
  • @K.Khalil
    This was inspirational. Wishing Chomps all the best. If I see it in WholeFoods in UK, I'll definitely grab one. There is a huge growth prospect if this takes off in the Middle East, for that, the meat needs to be Halal. This should definitely be in the pipeline in the near future. Good luck Mr Maldonado and Mr Ali.
  • @sinanderis
    I've been eating Chomps for the past 4 years. Almost every day. While working at the office, traveling, and after workouts. By far the cleanest, healthiest, and most eco-friendly brand out there. The fact that the story of the founders of the company is this incredible is a huge add-on :)
  • @views40
    Love this story! Very well told and put together edit here :)
  • @marik1104
    My Costco in Austin always has Chomps and they are my favorite high protein snack!
  • I always buy these from costco. I love when businesses are successful that provide good quality products.
  • @mandaalexiou4927
    i hope when they provide us this kind of product i hope they also show how the cow has been raised located taken care of and killed. just spread all the facts that contribute to this taste. i myself neither vegan nor vegetarian. but i think these sorts of info should be entrenched in the documentary. the packaging also you guys should also highlight on this.
  • @MrColeBeans
    It’s cool to see a genuine guy running the company I have searched Amazon before looking for healthy snacks and chomps was one of the top rated. CHOMPS is pricey but they are good and if they are healthy it is great because I don’t have to feel guilty eating them.
  • @TheStrategos392
    First heard of Chomps on Thomas Delauer’s YouTube channel. Tried their product and been a fan ever since. Their Venison sticks are the sh#t.
  • @kenfaganjr.7357
    Wow, what a great story of the American dream. I can't wait to try this product out. Sending more success and good fortune your way!
  • @petertwining5729
    Another great video CNBC. it’s awesome to see peoples ideas and dreams come true especially starting with such a small outlay but a lot of commitment.
  • @JohnHausser
    “I don’t always eat meat snacks but when I do I prefer Chomps”
  • @BizBob2
    Great motivation for food brands. Chomps are also great!
  • @ae1871
    Great story and great founders