Neuromarketing: Knowing Why You Buy | Sam Usher | TEDxTufts

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Published 2018-05-17

Sam Usher studied Engineering Psychology at Tufts University. He is specifically interested in Neuromarketing and Consumer Psychology. His interest in Neuromarketing developed after working at Nielsen
Consumer Neuroscience, a neuromarketing company that uses a variety of neuroscience technologies to analyze the effectiveness of advertising, packaging, in-store elements, and more. Sam is a senior at Tufts majoring in Human Factor Engineering. Sam believes that advertising and marketing affect us every single day, and he thinks it’s important to be aware of the psychology and neuroscience that is being used to target consumers. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

All Comments (21)

@donnagoldin3982 4 years ago

Great talk! Such an interesting subject. Thank you!
@lala-rt4nb 4 years ago

Subtitles please!!!
@chrispham4347 3 years ago

I found it engaging. Maybe these other commenters weren't the intended audience
@Dasavar 3 years ago

Anyone that knows a good school (University) where studying Neuromarketing, as a degree, is possible? I have always wanted to study that
@shakirareedus 3 years ago

nice
@jeffy1818 6 years ago

The pepsi ad didnt flop because of the publicity it garnered
@aaagggmmmsss 6 years ago

Good !
@zakUSDedelman 5 years ago

Timely. In a vacuum 😏
@Javier-kw9yw 4 years ago

I loved it !
@JUANRIVERA-zb9xq 5 years ago

I didnt like it
@nissarali8788 3 years ago

He was nervous.
@chatnick3 4 years ago

It is not manipulation.....But if you use it in politics then it is?
@vijayrangadas6344 4 years ago

Great
@flowsy8545 3 years ago

How comes the speaker realizies how immoral this kind of manipulation is in elections and propaganda but seems to think its ethical acceptable for influencing or even creating consumer choices?
@tanveerahmed1521 6 years ago

Wooo amazing
@garogaryvoskorian2619 3 years ago

is he giving a speech or a poem ? the pepsi worst ad is better than his performance yet and the way giving us the message
@fcorro 21 days ago

It's sad how so many people plagiarize Martin Lindstrom's book buyology and present those ideas as their own. Even using the same sequence from the book, examples and phrases!
@gospel_songs25 4 years ago

Explanation/narration is not good ...sorry
@martinfeuillet3645 1 year ago

this guy a doofus Pepsi screen captured that image in your mind w that negative emotion cocacola has power over happiness Pepsi vice versa. when the emotion or scene replays it becomes fazed
@pascalemehrweille7034 5 years ago

bad video, bad sound, bad articulation of words ...?????why this in this context ????