Neuromarketing: The new science of consumer decisions | Terry Wu | TEDxBlaine

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Published 2019-06-06
Dr. Wu received his Master's degree in Neuroscience from Duke University and earned his Ph.D. in Neuroscience at Vanderbilt University, focusing on research into learning and memory. He then began a 20-year career in Neuroscience at the University of Minnesota. He built one of the first two local marketing firms that specialize in Search Engine Optimization, science-based website design and conversion optimization. Over the last 20 years, growing research from Neuroscience, Social Psychology and Behavioral Economics has been providing new insights on how the brain makes buying decisions. That gave birth to a new field, Neuromarketing. With his extensive knowledge and experience in both Neuroscience and marketing, Dr. Wu helps businesses grow revenues rapidly by guiding their customers to make informed decisions. Today, his company, Neuromarketing Services, based in the Twin Cities, is the only Neuromarketing firm in the Midwest. Dr. Wu received his Master's degree in Neuroscience from Duke University and earned his Ph.D. in Neuroscience at Vanderbilt University, focusing on research into learning and memory. He then began a 20-year career in Neuroscience at the University of Minnesota. He built one of the first two local marketing firms that specialize in Search Engine Optimization, science-based website design and conversion optimization. Over the last 20 years, growing research from Neuroscience, Social Psychology and Behavioral Economics has been providing new insights on how the brain makes buying decisions. That gave birth to a new field, Neuromarketing. With his extensive knowledge and experience in both Neuroscience and marketing, Dr. Wu helps businesses grow revenues rapidly by guiding their customers to make informed decisions. Today, his company, Neuromarketing Services, based in the Twin Cities, is the only Neuromarketing firm in the Midwest. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx
All Comments (21)
  • @keshavmakhija6369
    This is one of the most enticing Ted Talk related to Marketing. The way we take decisions is really fascinating.
  • @allisonhuynh8655
    Dr. Terry Wu is very insightful about the neuromarketing industry. I had the pleasure of actually speaking with him about this topic and he taught me so much. This video really sums up how neuromarketing effects the world around us and our decision-making process consciously and subconsciously. Great talk to get a taste of the neuromarketing world!
  • @deepayan21
    Right from the unconscious effect of music on wine purchase to fly on urinal, this talk had kept me hooked throughout. One of the most informative talks I have encountered in recent past. Thanks Dr. Terry for popularizing Neuromarketing!
  • @amynys
    No matter what you may be marketing, from a big corp to a personal video or micro-business, Dr. Wu's principles are applicable. Based on solid science, marketer's have tool immediately available to increase the efficacy of your efforts after watching this talk. Dr. Wu's expertise with marketing is illustrated abundantly in this TED Talk. Through a charming and humorous delivery style Dr Wu teaches right to the last second. Wait for it!!! Watch it to the end.
  • @carolynh384
    A clear articulate presentation on what neuroscience can tell us about decision making. Dr. Wu's examples were extremely helpful in understanding the dynamics of the brain and how it is impacted by unconscious influences.
  • @sarahkowal6149
    Terry, what a phenomenal talk. I loved how easy you make to understand neuromarketing for those of us who are not neuroscientists!
  • @marieguilloton7050
    Fascinating presentation full of concrete examples! Thank you so much Dr.Wu for this great TED Talk.
  • @alexdutch-greene8652
    Awesome talk! Really helps you look at how we are sold to and makes you question our buying power. Great insight on how to read between the lines. Looking forward to seeing more from Terry and learning more on Neuromarketing!
  • @ideafood4U
    Well done. It's refreshing to see such an honest and relatable piece on neuromarketing.
  • @markfrancis2086
    Thank you, Terry! A memorable presentation that expands our understanding of how the human brain functions.
  • @msjewelcat
    What an interesting talk!!! It is amazing how much thought goes into sales and of course this would make so much sense!!! I too knew of the fly and loved it being part of your talk! Thanks Terry!
  • @fahdyazin82
    Concise and touching all the right points. Marketers of 2019 need to see this underappreciated gem of a concept.
  • @nadoaraa
    This video became a reason, I subscribed to the TED Talks channel. Ineeed, behavior, decision making and science of our brain are complex. To disover the main driving force of daily activities such videos are needed for today's fast pacing world. Once again, thank you Dr. Wu
  • @PeterMBeaumont
    Great insights, succinctly and well presented...thanks Terry.
  • @solokaren
    Excelente video! Me encantó la claridad de la explicación y los ejemplos tan claros que hace que analicemos este campo con nuevos ojos. Gracias Dr. Wu!
  • @heidilear3389
    Fantastic TEDx! I have so many different ideas of things to test after listening to the examples!
  • @MsVince98
    Brilliant! A very inspiring talk that demonstrate how neuroscience helps understand people's behavior in decision making.
  • @jessicakelley4670
    Thank you, Terry for teaching me something new about my Marketing field.
  • @michellelafrance996
    Nicely done and fascinating information. Great job presenting the information, it was good from start to finish!