Professional Packaging Design & Logo Design Tutorial | Adobe Photoshop & Illustrator 2023
736,717
2020-03-22に共有
My Assets are from Adobe Stock ► First Month FREE: bit.ly/AdobeStockTrial
Tools Used ► Adobe CC : bit.ly/AdobeCCLink
The Process
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We'll start by brainstorming ideas for a name for our brand and coming up with an original design concept. Then, we'll discuss how to choose a font that fits with our theme. Next, we get into creating custom icons in Illustrator, using some clever design techniques. I'll show you how to come up with multiple vector logo designs so you can have some different options to choose from, and they'll each use different illustration techniques.
After we've settled on a logo design to use, we'll move over to Adobe Photoshop CC 2023, and we'll talk about color theory and how to choose colors for the design. Next is a short typography tutorial to show you how to pick fonts that pair well together. We'll then do some font warping to create a unique packaging design layout. And to wrap up the basic design layout, we'll make a custom photoshop illustration with a grainy shadow effect.
Next, it's time to create a professional design presentation that could even be used in an online design portfolio. We'll source some stock images, and I'll show you how to do some photoshop photo manipulation. We'll add in some custom digital lighting and digitally paint shadows into our scene.
The end result is a modern brand and amazing package design that I hope you'll learn a lot from. Always enjoy sharing my full graphic design process with all of you guys!
Packaging design, logo design, and branding can be challenging, but with a proper design workflow, anyone can do it!
Work Request
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partnerwithbrandon.com/
Critique Request
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[email protected]
Instagram: @thebrandonshepherd
Twitter: @bransshep
(Some of the links above are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.)
コメント (21)
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I don't know how I got here, but you're an incredible designer
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As a programmer, I find artists like him very impressive. My technical brain could never come up with such unique designs.
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It's incredible how easy it looks when you are doing it
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I’ve never seen such a thoughtful designer, especially this creative. You are a genius! Love this channel
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Packaging design looks like so much fun! I'm really loving your videos cuz you actually let us hear your thought process as you're designing it 👍
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I just fell in love with this milk...
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Your designs for fictional brands are way better than most real brands out there 👏
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This video is an absolute education. Thank you for letting everyone take a peek into your packaging design process!
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"vanilla milk" WELL THAT IS I N T E R E S T I N G
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People like you are worth more than gold. Your style and your creativity and how you put the product in the center of attention, is just incredibly well thought and genius! I know that I'm a little too into packaging but I personally think that packaging is the most important part of a product. If the customer doesn't know the product exists and just wants to look around, the packaging needs to catch the eyes of the customer in order to make them fall in love with it and lastly make them buy it.
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Really good demonstration. But I wish you would have explained a few more things, like what blending mode you chose for the reflection. Also how you made the milk appear 3D in the end. Just a suggestion :) great video.
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"I'm just going to do some color correction" - changes font, gets the milk to appear in front of the bottles... hahahahaha
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The end product looks so real! It's like an actual ad!
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Amazing, never ever have I thought I would come across some designer who understands and implements every design elements I like. Definately a booster. Need more of these.
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I am also a packaging designer and i must say you're damn good...Subscribed <3...
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I can't stop watching your videos
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I only discovered your videos yesterday and I'm OBSESSED. Thank you for posting such helpful tutorials!
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This video is absolutely so good! Got so many inspiration from your explaination of artwork creation. Thanks, keep doing this 🤗
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I love this channel so much and this guy is honestly really good
