SYNC LICENSING, IF I HAD TO START OVER...

1. Listen (to music, people with experience, etc.) 2. Play all the different genres you usually hear on TV, learn the harmonic, instrumental and melodic vocabulary 3. Write every day 4. Do not give more than 20-30 tracks to a newly signed publisher until they've proven themselves with some placements at least 5. Watch more of Marlon & Finn

Solid Advice! Fully agree with the aspect of building relationships in particular, especially in person. Also focusing on building a solid brand identity.

Thanks this helps a lot keep the info coming our way is much appreciated it. 🙏🏼⚡️

This is fantastic advice! I couldn't say I would do anything different since I'm just beginning my journey. All the little "mistakes" that I've made seem to lead to something positive. I'm very grateful for you and your willingness to share your journey and wisdom. Thanks again, Marlon!

Thank you for this man!

Good information and advice thanks 🙏🏿

Love these videos man. You have a very positive energy and it really helps!

This really helps a lot! Thank you. I'm 50 and I am just getting started. I drive a truck only in FL and GA but been doing it since 95 I love creating music, not in a entertainment kinda way but songwriting kinda way. I tend to go overboard with things like gear or classes instead of slowing down and taking stock , so yea thank you

Always great advice my friend!! Happy for all of your success. You deserve it brother.

I've learned a lot from you, and I'm not getting tracks accepted and placed both in a trailer library and a more direct to TV library as well. Thanks so much for all the great advice over the years!

amazing content!

This is super solid advice! Definitely agree fully with all aspects of building relationships in particular, especially in person. That has been one of the biggest factors for me for sure. I’m just starting now to fully realize how scattered my approach has been, so I’m also largely focused on building a more solid brand identity like you said. I think it’s important to experiment for sure and find both what you love and what you’re good at, but eventually we all need to find our sweet spot. Wishing you all the best!!

Many thanks for sharing your insight and hindsight Marlon...Most appreciated from over here in the UK...All the best to you in music and beyond

I'm just now getting started with sync and honestly I'm just taking in all the information and hearing this perspective is really helpful

dope!

Hello from Cape Breton, NS. I just recently found your channel and I'm enjoying your videos. Thanks for sharing your knowledge and experience. I've been writing songs since the 80s (mostly ballads), so switching my mindset from telling a story with words to telling a story with music is going to be a big change. Learning about sync licensing and all it entails is a bit intimidating... but if it was easy everyone would be doing it. Lol

Thanks Marlon! This was super helpful!

Points well expressed... thank you for posting :)

Thank you, Marlon. This might sound odd but I think I have to try more and fail more. The fear of failure usually keeps me from going out there. That and this incessant need for perfection. LOL

Hi...Good advice; exactly what I've been doing, so glad to hear someone thinking I'm bon the right track...thanks! I'm someone who isn't 'out there" yet... I started writing with a friend/former music director, who wrote a big retro Xmas musical number with me in the past. Long story short, we registered as partners with BMI, we revamped the Xmas song with SAG performers and started getting it ourselves to ad agencies etc. Then the pandemic hit!!! Since that time, it seems like the whole sync industry changed! They used to say, " Promote your own stuff, until you need an administrator or publisher" ... Now there are a zillion "libraries" with blanket deals with their clients, while they try to take all if the back end money from the songwriter's. ...and all the "micro-license" stuff, YouTube, Tic-Tok, ...I am doing just what you recommended; studying the industry, looking for what approach to take...been mastering mixing skills with good advice, and Praying a lot!!👍