How Grocery Stores SCAM YOU!!

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Publicado 2024-07-27
Find out about the marketing tactics that will have you buying all sorts of things you never intended. Don’t fall victim to supermarket tricks!

0:00 Introduction: How supermarkets trick you
0:53 Grocery store real estate
1:46 Supermarket tricks
2:41 Color marketing tactics in grocery stores
5:11 The checkout line
6:19 Price and sales tricks
7:14 Label tricks
10:03 How to combat grocery store tricks

Today, I’m going to tell you how supermarkets get you to spend more money and control your food shopping experience. The majority of grocery store profits are not from markups on products! Around 50% to 75% of grocery store profit is from real estate, known as slotting fees. Food companies or brands spend money to have their products placed in prime locations in the grocery store.

Companies want their products in “the golden zone,” right at your eye level. This can lead to 8 times more product sales! Grocery stores use numerous marketing tactics to control your food shopping experience, such as manipulating grocery store layout, artificial smells, and floor texture to slow you down.

Supermarkets will place high-priced items near low-priced items and use color marketing tactics to their advantage. They also use social proof, such as retail tricks like “best seller” or “customer favorite,” to boost sales. The cereal aisle is the most profitable aisle!

Around 16% of the total sales of a grocery store are purchased from the front of the store! It’s no coincidence that candy lines the checkout aisle.

Labels are also very tricky, and similar marketing tactics are employed! Just because a product is labeled “natural” or “organic” doesn’t mean it’s not filled with sugar and starch.

To combat these supermarket tactics, avoid grocery shopping with kids or if you’re hungry and tired. Write a list and stick to it! Shop the perimeter of the grocery store, and don’t go into the junk food aisles.

Dr. Eric Berg DC Bio:
Dr. Berg, age 59, is a chiropractor who specializes in Healthy Ketosis & Intermittent Fasting. He is the author of the best-selling book The Healthy Keto Plan, and is the Director of Dr. Berg Nutritionals. He no longer practices, but focuses on health education through social media.

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Disclaimer:
Dr. Eric Berg received his Doctor of Chiropractic degree from Palmer College of Chiropractic in 1988. His use of “doctor” or “Dr.” in relation to himself solely refers to that degree. Dr. Berg is a licensed chiropractor in Virginia, California, and Louisiana, but he no longer practices chiropractic in any state and does not see patients, so he can focus on educating people as a full-time activity, yet he maintains an active license. This video is for general informational purposes only. It should not be used to self-diagnose, and it is not a substitute for a medical exam, cure, treatment, diagnosis, prescription, or recommendation. It does not create a doctor-patient relationship between Dr. Berg and you. You should not make any change in your health regimen or diet before first consulting a physician and obtaining a medical exam, diagnosis, and recommendation. Always seek the advice of a physician or other qualified health provider with any questions you may have regarding a medical condition.

#keto #ketodiet #weightloss #ketolifestyle

Thanks for watching! I hope this helps you understand some of the supermarket psychology used to trick you! I’ll see you in the next video.

Todos los comentarios (21)
  • No lie. I was pre-diabetic (unknown to me) and ate 4 of those toaster pastries and had a stroke 6 hours later. I spent a week in the hospital suffering. I now have massive nerve damage to my feet, hands, eyes, head. I spent 4 months learning to walk again and I am in pain 24/7. I am now highly sensitive to any carbs/starches. If it wasn't for your advice and fasting I would be dead. Their meds don't work for me (except for terrible side effects) and even on keto/carno I need to fast at least 24hours once a week. The Canadian medical system refuses to help me unless I take meds or insulin so I am alone in this. I believed the label and thought I was eating healthier and I was not overweight. Thanks Dr. Berg for your advice and suppliments which are helping me on this journey.
  • @alishabohnert776
    You'll never find coupons for fresh, whole foods. It's always junk food and chemical laden products!
  • @freakyflow
    Dad worked for casino design And sales ..Casinos have no clocks anywhere to tell you its time to leave No windows to tell you its day or night Dark ceilings so you dont bother looking up Bright floors/carpet to keep you looking ahead Flashing moving lights to keep you happy And awake And a design to better get you lost Than know exactly where the exits are. Cashing out normally has a long gated rope line And 1 teller that is told to work slow...So you spend more coins waiting for the line to lessen...This floor plan Idea was sold to IKEA in the 80's And this is why you need painted lines on the floor And walk past 1000 items before finding what you need
  • I've been using that rule "Never shop hungry" for years. Sure, there's always the occasional slip up, but most times, I still stick with what I need.
  • Since 5 years ago I eat healthy ( no sugar , no , no sweet/ cake biscuit ,...junk food, no processed food , no soft drink / juice ....) & I never drank or smoked in my life . When I go to grocery store I never buy them and whatever I buy I read ingredients, never buy canned stuf and try to buy them in jar , never buy cooked or pre cooked , I cook from scratch. I've lost 12 kg and now I'm 58 kg , so happy. Thank to you Dr. Burg for your eye opening videos you make for us ❤👏🙌🙏❤️
  • In the mid-eighties, I bought a book called Fit For Life. Been following that strategy ever since. It speaks of eating fruit in the morning, not mixing starches with protein, fasting once a week (I don't do that anymore because husbands like to eat every day), etc. At 63 years old, I'm still not on any medications and weigh around 130 pounds! I began using Einkorn flour to make homemade bread that I use for toast.
  • @melissanagy7744
    We have mastered the grocery store, as we never shop the center of the store, only the perimeter.
  • @Ivar-V
    Since going low carb my grocery shopping is simpler and faster. One of the first things I noticed is how much the store is filled with crap I don’t need but they try to make me want.
  • The more I go in grocery stores…the more fake food I see everywhere! I’m up early to go to my local farmers market 🤗
  • @scottcurtin2598
    Fascinating. I’m 55 and consume mostly red meat. I gave up processed foods and most sugar and carbs a few years ago. It was a game changer. I feel and look much better.
  • A little more than 2 years ago, I dropped all sugar, processed foods, and high fat content and went to an all-natural, low sodium diet. No cheat days. It’s become a lifestyle. I lost 35 pounds and kept it off and feel much better thanks in part to not having glucose spikes. Thanks for educating all of us, doc.
  • @chantellmendez
    My husband thinks I'm lazy for ordering my food at Walmart but I tell him, it not only keeps me in budget, but I also don't buy things that are not on my list!! I rather shop alone because my bill is always higher if not
  • @yapmagi4701
    I stick to my shopping list and I tend to walk out if the item I want is not available.
  • @pjprevite3021
    Thank you for not playing any tricks on us Dr berg!! Your help is beyond measurable have a great day!!
  • @stephenabril7084
    If they got rid of all the Unhealthy Foods in the store it would be an almost empty place
  • I have been following you from Egypt for 3 years, and I love you very much, and I have benefited from you a lot, Dr. Berg
  • Very little real food in grocery stores. I enjoy walking past isles of junk because it's good exercise! Also reminds me of how educated I've become. Thanks Dr. Berg
  • @heterodyne1
    always eat a meal before grocery shopping. I agree , it's tough to find decent food in these stores. Other than canned products my shopping is only meat , dairy , and produce sections.