The Kulture Study: IVE 'HEYA' MV
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Published 2024-05-14
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Watch the original video here: • IVE 아이브 '해야 (HEYA)' MV
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#IVE #HEYA #해야 #iveswitch
All Comments (21)
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PD I didn't expect you gonna comeback with new looks, and new fashion style eheheh. I hope you was doing well when you're in hiatus. Welcome back❤
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Holy shit PD is alive and looking great
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That ending chorus is just a masterpiece.
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Yo PD that haircut it's fire! Looking forward to ARTMS reactions 🙌🏻
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THE WAY THE CHORD PROGRESSION CHANGES IN THE LAST CHORUS IS SO GOOD???????????????????????????????
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Completely agree that this is one of their best title tracks to date! It's so conceptual. They never miss!
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Towards the end, the girls are melting and breaking into water because they are ice tigers (lots of ice and frozen stuff in the beginning) and they wish to swallow the sun, making melting worth it if they can posses the bright orb in the sky. Love the concept!
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the bridge into the 3rd chorus is actually insane
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YOOOOOUR HAAAAAIR 😍😍😍😍😍 YOU LOOK SO GOOOD
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'HEYA' is based on the villain tiger from the famous Korean traditional fairy tale 'The Brother and Sister Who Became the Sun and the Moon'. In fairy tales, the tiger is said to eat you if you don't give it food, but in 'HEYA' it says it will eat you if you don't give it love. I can't believe my childhood fairy tale was transformed into such a wonderful love song... Ive is always happy to surprise me!
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the description of the song is ‘a rap track inspired by a folk tale of IVE's own invention called The Tiger Who Loved the Sun, will be accompanied by a music video meant "to express Korea's beauty."’ so yeah they’re tigers!
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They really know how to built up and make a really satisfying climax in last chorus
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This is genuinely my favourite title track. From the music video to the vocals (which i also believe have all improved significantly) its a masterpiece. The last chorus is also just so grand like there is nothing missing in it and it just makes you feel like you're ascending. Honestly so mad its not getting the attention it deserves.
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I love Yujin's voice and adlibs
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The bar is always so high, and the way IVE sets that up for themselves and the way IVE always surpasses that 😌 There is no ceiling for them, I fear
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Dem Jointz never misses. Even if I don’t love some of the songs, can’t deny that he produces the most unique and intriguing beats in the industry.
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My favorite part in the MV is 6:54 where Leeseo's hair sways in the air but her face freezes. Dope af.
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yessss finally Liz being treated as the main vocal she is!!!!
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Cant wait for ur reaction to accendio and their new EP. No skip album. Love ice queen especially.
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I LOVE this song from IVE. They never disapoint. I know there was mixed reactions this comeback from people but seriously for me this song and MV is one of their best imo
