Everything You Need to Know About the It Bag | Vogue

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Published 2020-02-11

You're either "It" or you're not. The "status" bag has long been in existence, from the Hermes Kelly to the quilted Chanel handbag and Gucci's famous bamboo-handled number. The 90's saw a revival of the "It" bag, and Vogue's International Editor-At-Large, Hamish Bowles, tells us everything we need to know about these iconic bags.

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All Comments (21)

@Ki_Thi 4 years ago

This video edit and art direction are spot on
@rajashri6426 4 years ago

That quilted chanel bag has to be one of the most duplicated bags of the world
@DiamondPeanutButter 4 years ago

The Lady Dior bag is so gorgeous. It’s definitely still relevant.
@kilosierra1410 4 years ago

Feel like i'm watching a well written and directed documentary and I'm not mad. More videos like this please vogue!❤
@JustGettinReady 4 years ago

I'm so surprised THE most famous bag of all IKEA blue bag was not on the list. TSK...outrageous!
@stanleycoleman 4 years ago

I’m surprised they didn’t bring up the told-to-death Jane birkin and Hermes story.
@roseaph 4 years ago

let’s not forget the Dior saddle and shoulder bags really becoming a cult classic now
@westworlds 4 years ago

Are we gonna get an episode for ‘It Shoes’? It will probably be a longer one but I will for sure watch!!
@hespix 4 years ago

There are definitely more recent 'It' bags. Givenchy's 'Antigona', Céline's 'Mini Luggage' tote, Bottega Veneta's 'Intrecciato'. These were iconic too.
@xiniee6298 4 years ago

There are so many visuals in this video its amazingly edited
@TheSt0nerprincess 4 years ago

This man is speaking cursive.
@sunnyat2346 4 years ago

When I was in Middle school, Jansport was the IT bag amongst students. Haha
@osmanmarin5440 4 years ago

I love it when Vogue makes this kind of educational videos. Keep up with the good content Vogue!
@jujub4553 4 years ago

The murakami LV collab was still one of the best collabs ever! I wish I had murakami LV’s 😭
@AndyZaturno 4 years ago

Now this is a fashion video!
@finderinskaie 4 years ago

Now the IT bag of almost every Millenial - Gen Z I see.. the Fjällräven Kanken lool
@angelicacushing6032 4 years ago

The Editing is lit af.
@nerdtime1199 4 years ago

the next it bag in my opinion is the Prada nylon 2005 re-edition but sadly its so rare that its not even sold online just in shops!
@DominicGo 4 years ago

the editing, visual design, motion graphics, layouts/shots *chefs kiss* is so good, really love the aesthetic
@alejandravargas4056 4 years ago

I feel that seeing the Chanel quilted bag everywhere has made it lose its elegance. Same with the Dior Saddle