What ACTUALLY happened with WeWork? - Company Forensics

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Published 2019-11-08
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What happened to WeWork?

If you are in the startup world, you must know about WeWork. Chances are you are actually sitting in one, right now.

Officially the 'We Company' was founded in 2010 and VERY QUICKLY expanded to 836 locations (as of this writing), 15,000 employees, and over half a million members.

It's the bright and classic startup Unicorn story. Except it isn't.

In mid- 2019, the company filed the documentation to prepare for an IPO (Initial Public Offering), that is, to begin trading in the stock market. This required them to publish their so-far secret financials.

Once the world had a look at their numbers, everyone quickly realized that the company founder and CEO, Adam Newman, had been selling smoke and mirrors. The company was not only far, far from being profitable, but Adam had been living an eccentric executive life that was costing the company millions.

The CEO was ousted. The valuation of the company went from a shocking $75B to an estimated $8B or less, and SoftBank, their lead investor, is preparing to rescue/acquire/take control of the company to save it from oblivion.

In this video, we are going to dig into the We Company story, their rise, and downfall, and of course, what lessons we can learn from them.

This is a new series we call- Startup Forensics.

#wework #startups
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01:35 History of WeWork
04:31 Tech vs.Non-Tech Companies
07:42 The Downfall
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All Comments (21)
  • @ghostrich3948
    People are easily tricked by impressive characters.
  • @bikinggreg
    I think you mean SoftBank became WeWork's dumbest investor.
  • @Neptunian65
    This is mind blowing. 4K employees who enabled Adam to present a seemingly solid case, go home and Adam is scooping almost 2B$. This is corruption.
  • @roverdover4449
    He bought the name "We" (from himself) for 6 million ?!? I'll sell you "They" for just 3 million. I'm planning a sale on the other pronouns next week too.
  • @slidebean
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  • I've just started the video. BRILLIANT CONCEPT - No doubt I'll be watching each and every episode of Startup Forensics.
  • @diegofung95
    These are the problems with we work 1. The unprofitability comes from the fact that they are leasing expensive-ass offices for 15 years to companies that are traditionally doomed to fail (most start ups in general) 2. Easy to replicate business model: all you need is cash and real estate 3. Prone to big losses due to recession: when this happens, that's pretty much the end of wework
  • @kevinang5209
    You said something like "this will be important later" (2:46) and "we will get back to this" (6:10), but these topics have never been addressed ever again until the end of the video.
  • Fantastic breakdown of the WeWork train wreck. Keep the videos coming!
  • Big thank you to this channel, as someone working in startups, this in depth analysis offers a beautiful way to learn from others successes and failures. Thank you for putting the time into these !!
  • @rickkubina8977
    I have been watching all your vids catching up. You do a phenomenal job! Keep up the great work. Love the info and your style.
  • @ravsingh1576
    Such a great breakdown. This makes so much more sense then pages of reports.
  • @CarloL525
    Great video! Caya please do educate us on Conflict of Interest stuff. It's easy to pull off an Adam act in situations where you have financial influence in the company