Talking Tequila, Agave & Bartending with Lucas Assis

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Published 2024-04-30

Lucas Assis is a force to be reckoned with in the world of cocktails and spirits. A veteran bartender with over 400,000 followers on Instagram and TikTok, he's captivated audiences with his deep knowledge of agave spirits, especially tequila and mezcal. His journey from Brazilian bartender to social media sensation is a story of passion, hard work, and a little bit of luck. I was thrilled to have him on the podcast for a lively discussion about his unique perspective on the world of agave spirits.

Despite being a Brazilian native, Lucas has become an unlikely champion of tequila and mezcal. His fascination with these iconic Mexican spirits began while working in Los Angeles bars specializing in whiskey and agave-based drinks. Inspired by chefs, distillery visits in Mexico, and his own growing obsession with the craft, he decided to take a chance on social media during pandemic-related joblessness. His cocktail lessons and passionate reviews of agave spirits quickly resonated with a thirsty audience, launching him into the spotlight.

Lucas offers refreshingly honest insights into the tequila boom, the challenges of selling cocktails online, and the evolving tastes of the bar scene. We also discuss his thoughts on the potential for rum to be the next big thing in spirits and the fascinating world of Mexican Spirits. And of course, we couldn't resist delving into his infamous haunted doll story from a recent trip to Mexico. This episode is a must-listen for anyone interested in tequila, mezcal, cocktails, and the fascinating stories behind the spirits we love.

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You can discover more about Lucas on his youtube channel: @TheLucasAssis_
Or on his instagram: www.instagram.com/thelucasassis/
His Tiktok: www.tiktok.com/@thelucasassis_

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You can find out more about Lui on his Youtube Channel: @Lui_Fern
Instagram: www.instagram.com/luifern/
TikTok: www.tiktok.com/@lui_fern
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Find out more about Leandro on his YouTube Channel: @TheEducatedBarfly
Instagram: www.instagram.com/theeducatedbarfly/
TikTok: www.tiktok.com/@theeducatedbarfly

All Comments (4)

@El_Mago305 21 days ago

Another great episode! You guys are killing it! The world of cocktail content is fascinating and it’s great getting a look behind the curtain with your guests. Keep it up!
@johngatchel9247 21 days ago

Enjoy y’all as hosts and can’t wait to see y’all dial in the video and audio in the next few episodes. Can tell you’re making more progress from the episode with Chris! The content is the key aspect and it’s great so keep it up
@o.o-vt1rc 21 days ago

Waiting for the "Come shopping for charanda with me, at Total Wine!" episode.