1993 interview re: Paul Rand and Steve Jobs

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Published 2007-01-07
Directed by Doug Evans, Founder of Juicero and former CEO of Organic Avenue and Alan Pottasch of AMP Films. This was an interview that we did with Steve back in 1993 about Paul Rand.

It is amazing how similar Steve and Paul were.

Doug Evans

All Comments (21)
  • Moral of the story: Don't be afraid to be a Paul Rand. Don't be afraid of your clients. If they don't respect you or feel you're not good enough, you don't need them.
  • @davidreid5830
    I love the pauses. He really THINKS about what he is going to say - rather than just filling space with hot air.
  • I think that, for once, Steve Jobs met someone like himself, and got told "No." And he respects that. An artist who solves business problems.
  • @1musicfan2
    In the many interviews I've seen with Steve Jobs, there is one thing he does consistently that I don't see a lot of other people do. When asked a question, he always leaves a moment of silence while he thinks of the answer. Different than most that try to start answering as soon as possible without really thinking it through.
  • @NickButton
    Steve is obviously a deep thinker himself. He's one of those people who takes time to consider the best way to phrase his response before retorting - rather than what most of us do: saying 'um' 'er' 'it's kinda..'
  • @shahilagh
    i am so enthusiastic for learning from people like steve j. i just feel extremely passionate about being in touch with such people. 
  • @Bassistking
    I love steve's dramatic pauses in his speaking. Not immediately after a question was asked, but mid sentence where he'd stop, and put together his next lines very masterfully. Also notable in his opinion of Microsoft around this era.
  • @pinkyyy987
    I love this guy ! I especially love his pauses, and how he takes time to phrase what he's about to say, very inspirational for me.. such a pure genius, love him a whole lot. ❤
  • Really like the positive talking of Steve it gives progress in thinking about the talked subject positive thinking gives results in acting, love it, thanks Steve and life along in mind and memory
  • @fitinshoe
    "would you give us a few options?" "NOOOOOOO!!!" : Paul Rand.
  • @kellyclark2806
    I like the pauses, when SJ is taking time to think of his answer and make it meaningful. Cool. :)
  • This interview shows one thing clearly; Jobs didn't know alot about graphic design and design in generell as alot of his former colleagues stated, but he had the intellectual capability to recognize its traits and appreciate them for what they are not being coscience about it, that those are fundamentals. Alot of the things he describes here talking about Rand is the absolute basic graphic design.
  • @SteevDragon67
    I am currently studying about paul rand in my graphic design course, and Paul was very interesting in the scope of work that he had done. I mean he designed logos you see everyday. When I was a kid, and to this day!
  • @oscarrimore
    "how would you describe his principles?" 4:26 - 4:33 (beach ball spinning)  "Paul is a very interesting"(beach ball spinning) 4:35 - "interesting"(beach ball spinning) 4:43  LOL, I'm just kidding I loved steve and I am a mac, but got to admit it was kinda funny lol
  • @shnbwmn
    I would've really liked to see what the Milton Glaser part was about ...