The Evolution of Social Mission
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Published 2024-05-23
Host Diana Ransom talks to Stanley and is told some stories from Patagonia's history that we've never heard before, revealing tipping points that caused the company to adapt its social mission from outdoor-enthusiasm to one that includes a sustainable supply chain and responsible manufacturing, and led to the adoption of a profit-donation model as well. He shares his perspective on making a company's mission more than just a statement, but a way of operating that builds trust and engagement among employees--and spurs creativity too.
Read the full transcript (preview.inc.com/christine-lagorio/your-company-gro…)
Learn more about social responsibility at Patagonia (www.patagonia.com/social-responsibility/)
Read more about The Future of the Responsible Company: What We've Learned from Patagonia's First 50 Years by Stanley and founder Yvon Chouinard (www.inc.com/nick-hawkins/patagonias-director-of-ph…)
Learn why Patagonia was Inc.'s 2022 Company of the Year (www.inc.com/magazine/202212/alex-bhattacharji/pata…)