The Making of the MCU was a Sh*t Show (Pt 1: Forging Iron Man)

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Published 2020-04-29
Making the MCU is hard. Let’s talk about how difficult it was to make Iron Man, from getting the film rights to The Avengers, to the casting of Robert Downey Jr, and filming a movie without a script.

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In the entertainment world, there are millions of dollars on the line and troubled productions are bound to happen. And we are going to talk about these disastrous, never ending, and sometimes dangerous productions. From the creators of WTF Happened To This Movie?, It Was A Sh*t Show is a video essay/documentary/podcast series looking at some of your favorite films and tv shows, and why they were such a nightmare to make.

Chapters:
00:00 - Intro
00:41 - Marvel's First Comic Book Movies
01:58 - Marvel's New Management: Isaac Perlmutter & Avi Arad
03:49 - David Maisel Establishes Marvel Studios
04:37 - Kevin Feige's Dream of a Shared Marvel Universe
06:35 - Collecting the Film Rights for the Avengers
08:11 - Jon Favreau Signs on to Direct Iron Man
10:11 - Casting Robert Downey Jr. as Tony Stark
12:06 - Writing Troubles with the Marvel Creative Committee
14:43 - Filming Iron Man without a Script
17:00 - Iron Man Releases May 2, 2008

Sources:
Bloomberg: www.bloomberg.com/news/articles/2014-04-03/kevin-f…
Box Office Mojo: www.boxofficemojo.com/release/rl1482327553/
Entertainment Weekly: ew.com/article/2008/05/05/jon-favreau-talks-iron-m…
The Hollywood Reporter: www.hollywoodreporter.com/features/lethal-weapon-w…
www.hollywoodreporter.com/features/marvel-studios-…
web.archive.org/web/20071011083727/http://www.holl…
Mashable: mashable.com/2017/07/05/kevin-feige-marvel-cinemat…
Rotten Tomatoes: www.rottentomatoes.com/m/iron_man
SuperHeroHype: www.superherohype.com/features/96427-exclusive-an-…
USA Today: usatoday30.usatoday.com/life/movies/news/2007-04-2…

Featured Footage:
Captain America (1944)
Iron Man (1966)
Howard the Duck (1986)
Less Than Zero (1987)
The Punisher (1989)
Captain America (1990)
Chaplin (1992)
X-Men: The Animated Series (1992)
The Fantastic Four (1994)
Spider-Man: The Animated Series (1994)
Volcano (1997)
Blade (1998)
You've Got Mail (1998)
X-Men (2000)
Made (2001)
Spider-Man (2002)
Big Fish (2003)
Elf (2003)
Gothika (2003)
The Notebook (2004)
Spider-Man 2 (2004)
Charlie and the Chocolate Factory (2005)
Corpse Bride (2005)
Kiss Kiss Bang Bang (2005)
Zathura: A Space Adventure (2005)
Children of Men (2006)
Ultimate Avengers: The Movie (2006)
Fantastic 4: Rise of the Silver Surfer (2007)
Spider-Man 3 (2007)
Zodiac (2007)
Iron Man (2008) and special features
The Incredible Hulk (2008)
X-Men Origins: Wolverine (2009)
Iron Man 2 (2010)
Iron Man 3 (2013)
Marvel Studios: Assembling a Universe (2014)
Marvel 75 Years: From Pulp to Pop (2014)
Captain America: Civil War (2016)
Avengers: Infinity War (2018)
Avengers: Endgame (2019) and special features

GQ: Jeff Bridges Breaks Down His Most Iconic Characters:
   • Jeff Bridges Breaks Down His Most Ico...  
Rotten Tomatoes: MCU Phase One: Marvel Studios President Kevin Feige Recalls the Beginnings:
   • MCU Phase One: Marvel Studios Preside...  
Fortune Magazine: Reinventing Hollywood with Dave Maisel, Ben Silverman and Robert Wiesenthal:
   • Reinventing Hollywood with Dave Maise...  
Wired: The Visual Effects of 'Iron Man'

Music:
John O'Brien and Rick Boston - Iron Man (2008 version)
Ramin Djawadi - Iron Man (Original Soundtrack)
Ryan Hudson - Sh*t Show Theme

#itwasashtshow #ironman #mcu

All Comments (21)
  • @icy5_20
    It's insane the incredible level of production and quality of these videos. You definitely deserve way more subscribers!
  • @bottlecap7533
    Stans joy when talking to RDJ and saying "It's like I'm taking to Tony Stark!' lights my fucking world up
  • @Beastinvader
    Iron Man still has a realism the rest of the MCU hasn't matched. Strangely, Incredible Hulk comes the closest
  • Stan Lee being excited talking to Robby like if he’s tony is heat warming.
  • @nerdly44
    The shot of Ironman walking away from an exploding tank is, in my opinion, still the greatest shot of any Marvel film.
  • This is the kind of thorough yet concise, invested yet not fanboyish content I love.
  • @TheMsLourdes
    Everyone I know when Iron Man was announced, first question was...'Who the hell are they going to get to play Tony Stark?" Then when RDJ was mentioned, everyone cocked their heads to the side and said.."Nailed it in one. When can we get tickets." There was no discussion as to anyone else or any one more suited, RDJ was Tony Stark and we all knew it, the parallels were just too obvious and many.
  • @kanedaku
    Sam Jackson wasn't fan-casting; years before, Marvel asked him if they could change Fury's likeness to him. He said yes. It wasn't an accident Fury has looked like Samuel L Jackson for so long.
  • 11:21 RDJ was so perfect because he 'was' Tony Stark... the entire film was about a second chance for redemption, starring a guy who lived that.
  • @THE_BEAR_JEW
    2008 was just a crazy year. We got Iron Man, the Dark Knight, Hancock, Punisher Warzone, Hellboy 2, and Incredible Hulk. It was loaded.
  • @gregor0ni927
    I remember seeing Iron Man for the first time and how blown away I was by the “I am Iron Man” stinger. I felt like it was the start of something huge, and I wasn’t even fully aware that they had plans for such an expansive cinematic universe. Such a BA way to end a film and set things up moving forward!
  • @jeuno880
    If even Stan Lee himself said that he feels like talking to Tony Stark....... You know how good RDJ was at portraying Tony Stark.
  • @ericecho5118
    More credit (and props) need to be given to Marvel's ACTUAL first hit (modest or not) Blade. It's mentioned here, but seems a little glossed over. Blade being their first ever success was a really big deal for there even being a future for Marvel studios. And also being the first superhero film giving that true 'street-level', brutally realistic grounded tone that later became the norm for superhero properties. Really excellent rundown of all these events though! Just at the beginning of binging this channel!
  • Quick thing about Sam Jackson as Nick Fury, the first artist to draw the character as black literally traced an image of Sam Jackson. There’s other instances of them doing the same thing as well. Anyways, Sam’s legal team negotiated that they wouldn’t sue so long as he was cast in any film that featured Nick Fury.
  • @rory4016
    I genuinely think casting RDJ as ironman is the greatest casting decision of all time.
  • Other than RDJ, I seriously can't thank Jon Favreau enough for giving us the start of what we have today. Also his portrayal of Happy is like a comfort character to us now that Tony is gone, hope to see more of him whoem remains from start in more future films!
  • @ArdFooty
    The part Stan Lee was talking to to Robert was so wholesome he was so happy to see his work like this
  • @AustinPamer
    I remember talking about how RDJ was cast as Iron Man, and then seeing the first Iron Man and being so hyped by the end credits scene. Me and my dad used to go see every MCU movie at midnight and I miss it so much. I still call or text him every time I watch a new Marvel movie to talk about it with him. I love you dad!
  • @internziko
    This channel is the epitome of an underrated gem. Keep up the great work
  • @chuckz253
    When I was a kid, I remember watching the Iron Man cartoon of the 90's. I would always think to myself, that hopefully one day they make a real life version of the cartoon. In 2007 when it got revealed that they were making a life action movie, it was one of the happiest days of my life. Iron Man will always be my #1 MCU movie.