The Unfortunate Hypebeast Evolution…

Icl I disagree, hypebeast culture in 2016 was so mainstream it was insane. This new style is literally niche to only people that like fashion, and even everyone that knows it doesn't buy into it. Social media is making it seem like everyone is dressing a certain but literally go outside and you'll see it's not true.

kinda lost my love for fashion compared to a few years ago. I feel like if everyone is trying to outdo each other and one-up each other, it creates an echo-chamber where everyone ends up representing the same thing.

I think Supreme is going full circle. It was an insider label, then blew up to ridiculous levels and now is coming back down after being burned by the Sun. This is precisely the point that I'm now interested in Supreme again. I want a label I can vibe with. ALD is sitting #1 for me but that's because I'm 37 and the aesthetic of the 90's is so nostalgic.

The look now is to mix a hype piece, with some completely unhyped item, and use your influence and you denial of truth, to sell the entire outfit off as a fashion look. Fortunately, it worked in the fashion world, and literally all you have to do is portray an heir of intentionality and people will bite, and at the very least they’ll buy into your ability to influence them, even if they don’t as much agree with liking your outfit.

I’ll never forget being in Browns in London hearing this loud group of young boys (around 11-12 y/o) they were super clued up on hype brands and fashion trends. They loved off-white, heron Preston and givenchy . I looked at one of the boys parents as if to say, “wow so this is what it’s like to raise hypebeast?”, I said her son had expensive taste and she laughed with exhaustion!😩 When I was 12, nobody talked about fashion and nobody knew designer brands. If you liked fashion, you were weird and sus. Times change. Somewhat for the better, in terms guys not seeing fashion as a purely female domain, somewhat for the worse in terms of 12 y/os being obsessed with hype, designer brands and consumerism. Where’s the time to just be a child gone? As soon as kids get on social media, their childhood is pretty much over. 😅

There's this balance of conformity/non-comformity, that we do in everything, a way to balance what is hip or cool, with what works for our own style and what we can afford. Like anything can get out of hand, but to each their own. The only that you need approval is yourself.

The style now, is to dress as people who had absolutely zero style a decade ago, except add a piece or two of fashion in the mix and all of a sudden you’re a tik tok fashion expert. A decade ago you’d look at baggy clothes and say “meh”—now you see it, mixed with a pair of dunks, and now it’s a whole fashion look. Make it make sense

As a carpenter aka freshest Landscaper I’ve been struggling to find Carthart jeans and they are good for my work place . These people don’t understand how they themselves affect the market

Who could have guessed that designer pieces, made to STAND OUT, really don't mesh well together when you're covered head to toe in patterns ?

Fashion pioneers in 2023: *pushing intentionality to influence the masses* Fashion in 2023: big red Mschf boots

I will forever stick to my 2000's swag : baggy jeans tall tees and af1 mid white, that was hip hop

I think that, unfortunately, the American streetwear consumers/market is banking on their logos on their garments and trendiness to fuel a sense of approval from the rest. Streetwear is more than that, just take a look at the Japanese street fashion scene. Yes, although many, many brands have come from Japan such as Bape, Neighborhood, and Human Made for example, the street looks there are not solely focused branding and trends. Instead, they place emphasis on prints, patterns, color, and silhouettes. American streetwear cannot grow as long as influencers continue to promote the same brands and garments. On the contrary, I think ALD is doing good in establishing a more 'mature' streetwear look, and in turn, expanding the American streetwear look with classic and timeless garments.

The issue is copying due to social media and not having personal style anymore

Nah we should all just consume less, if you feel me man, it doesn’t matter if you’re flexing or not if you’re still buying into fast-fashion and filling your wardrobe every 6 months. That’s what the worst trend is imo if you all understand what I’m saying.

Mannn as a racing fan before getting into fashion I'm still hoping the nascar shirts stay around for a bit considering I went hard on some vintage tees recently

Younger gen thinks it’s cool to look like they got their fit from the lost and found. To the point where Jordan even made some dingy Aj1’s for y’all to complete the homeless look

I find sooo funny that in every video over the years ppl always say “these pieces are timeless” then a year or two go by never to be seen or heard of again! Lmao

Thanks to thrifting, and streetwear brands on social media, Everybody’s individualistic style stands out. However if a lot of people like a specific look it becomes a trend after a while

As someone who went to live under a rock for idk almost a decade, I feel it’s safe to say this is the evolution of “swag” and that’s not surprising

Just wear what looks good. That's it. I have no idea if I'm a Hypebeast, and I'm good being ignorant like that.