Why Marriott, Hilton and Hyatt Don’t Actually Own Most of Their Hotels | WSJ The Economics Of

1,196,458
0
Published 2024-04-03
When guests stay at a hotel chain like Marriott, Hilton or Hyatt, these companies don’t typically own the property. They may not even run it. So what is happening in the hotel industry and what benefits are smaller companies receiving from these “flags” in the industry?

WSJ explains why hotel companies like Marriott and Hilton actually own less than 1% of their properties and why hotel owners like MCR Hotels choose to fly a flag or go independent.

Chapters:
0:00 The hotel industry
1:30 Franchise model
2:47 Pricing hotel rooms
4:28 Loyalty programs
5:25 Independent hotels and branding

The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.

Hyatt is smaller than its hotel chain competitors. So how did it get to be the most expensive? Watch the Economics of Hyatt: on.wsj.com/3PLS0T6

How did Marriott become the largest hotel chain, with over 30 brands? Marriott’s CFO explains why this is just the beginning for the hospitality giant: on.wsj.com/4aFZFds

#Travel #Hotels #WSJ

All Comments (21)
  • @wsj
    Hyatt is smaller than its hotel chain competitors. So how did it get to be the most expensive? Watch the Economics of Hyatt: on.wsj.com/3xt9yNf How did Marriott become the largest hotel chain, with over 30 brands? Marriott’s CFO explains why this is just the beginning for the hospitality giant: on.wsj.com/3xhNqpb
  • @DutchBikeGuy
    What a complex way of explaining that many hotels are franchisees.
  • @FireEverLiving
    It's funny how the CEOs of the hotel companies, who make money from selling their brand, look like rich people; while the MCR CEO looks like a used car salesman.
  • @katherine7177
    I’ve seen a shift in Marriott hotels where the quality is inconsistent. This makes a lot of sense.
  • @polarspacebear
    This is why most hotels are a complete crapshoot on what you get. Very little consistency in physical product, amenities, and especially service. Breakfasts are weaker, housekeeping services reduced, loyalty recognition is greatly minimized. Not saying every chain hotel was perfect before, but ever since the pandemic and the offloading of property by the chains, the service has gone downhill at nearly every hotel I have stayed at.
  • @dcassus
    Shoutout to the stock footage of random people at the Berlin-Brandenburg airport.
  • @AgentMrX7
    as a former hotel worker. the real loser here is the loyalty customers, it's literally a sign on the front door. that's it. nothing special about the hotel. use your brain, look at all hotels individually and pick what you like for a price you are willing to pay.
  • @user-br7yv5hh3j
    When I heard the CFO of Marriott say "we are the largest, 8700 hotels in 139 countries and territories, really showing expertise around the world for what we think hospitality means", I thought this meant, you know, making a nice hotel for guests. Turns out this is left to the franchisees, and what hospitality means to Marriott is figuring out how to charge as much as "the market can bear", and setting up anti-competitive loyalty programs to stop customers from shopping around outside of their flag.
  • @pauliewalnuts240
    And overtime, the marriot, hilton, etc will slowly go down hill. A fact they acknowledge within this video. When you loose control over quality standardization, it becomes inevitable that the brands reputation looses value as well.
  • @swankray6319
    I used Marriott almost exclusively for 17 years of business travel. Now that I'm retired, I've found that IHG is a much better value and the service is much more consistent. Also, as a lifetime Platinum with Marriott, I used to get upgrades quite often pre-COVID but haven't seen one since.
  • @Sololeveler344
    I work at a Marriott trust me if your service sucks its because quality of work has been destroyed. We have been reduced to so few workers we cant keep up. They made a new building where i work at . Never hired more people. Trust me it sucks to the extremes. All of our best employees that were diamond left my Marriott and found better jobs and that was in every department btw.
  • @zt2155
    Time for Monopoly to update the game rules. lol
  • @Csilva857
    We seem to do a whole lot of the asset light business model here in the US. Outsourcing Manufacturing, Uber , Air BNB , Hotel ownership , Franchised Restaurants , Finance , Call centers, health insurance . Capital likes to take the path of least resistance It's no wonder other countries are growing their economies. It's just more financialization here.
  • @bhupindertube
    Now I know which day to book - Sunday. Thanks for the tip.
  • @peoplevrobot
    Good job WSJ!! Great storytelling and very informative.
  • @FrancisSiuChock
    So, who do you think pays for those franchise fees?! Hotel prices have gone up astronomically over the last 5 years and the highest prices hikes are the Brands in this video. This is the same thing happening in Las Vegas with MGM and Caesars where they have sold their properties and are now paid to manage these hotels (again, prices have gone through the roof!).
  • @Kipptz
    Having worked at a hotel I can also say that the owners of hotels also hire a management company typically to staff their hotel and run it for a percentage of the revenue/profit. And a lot of times if you get awful experiences it might not be the people at those hotels but rather the terrible management and lack of or micromanaging oversight and scrutiny you’re under. The hotel industry is tough in its own way and it’s not very kind. I came from one with awful management and they were kept because the books looked good despite the work morale and culture being diminished because the management company covered it all up.
  • @JC-kb2qg
    Marriott sucks these days. They are all the same econo box hotels below a certain category