How Mobile Gaming Companies Make Billions From Fake Ads

Wall Street Millennial
Wall Street Millennial
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Published 2024-03-13
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In this video we take a deep dive into the mobile video game industry and specifically the rise of deceptive advertising campaigns.

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0:00 - 2:25 Intro
2:26 - 5:55 Mobile gaming industry
5:56 - Deceptive advertising
All Comments (21)
  • @KingUnKaged
    My favourite genre of those ads are the ones where they hire a guy from Fiver to react to pre-recorded footage while repeatedly asking why people think the ads are fake.
  • @LittleRadicalThinker
    The fact the ad is much more interesting than the game itself speaks something out loudly.
  • @Casu416amerCMH
    The commercial that played before this was a fake ad for a mobile game.
  • @wallstreetmillennial
    Correction: In the video I accidently said Electronic Arts created Call of Duty 3. Many in the comments have rightly pointed out that Call of Duty is published by Activision, not Electronic Arts. Apologies for the mistake.
  • @runnerguy7564
    When you see these dumb ads, take 15 seconds to flag the ad to YouTube, etc as a misleading ad.
  • @oldweeb1066
    I am doing my mother's estate and I found out she spent $23k on mobile games in 2022. Blew my mind.
  • @thetajay392
    I feel slightly uncomfortable after watching a well-made video on mobile game spending with an option brokerage ad in it.
  • @mirrikybird
    The fake ads would also help bolster the download count, making it more likely to be recommended in the app store and for people to see how "popular" it is
  • @danachase8083
    I swear, I thought for sure you were going to say, “Thank you to today’s sponsor Raid: Shadow Legends!”
  • @3d1e00
    The mobile gaming industry uses the exact same concepts as gambling.
  • @brendanwiley253
    Don't forget how a vast majority of mobile games start with an unskippable tutorial that directly includes going to and making a 1 time free purchase from the in game shop.
  • @bart2019
    I wish more people gave a game a 1 star rating if it used a misleading ad.
  • @__.__-_.
    I really really hate gardenscapes, the company, and everything about it
  • @a1white
    Remember the good old days of mobile games? Where you’d pay 79p for a game to play it and that was it, no in app Purchases?
  • @FallenStarFeatures
    These incessant braindead game ads finally pushed me over the edge. I subscribed to YouTube Premium and haven't regretted a penny of the fee. It is such a relief to be spared 100% of YouTube's commercial garbage.
  • @SheWantsTheJD
    Great video, but I wish you had discussed the Sunk Cost Fallacy as part of the addiction to mobile gaming. Once you've spent spent a lot of money it's easier to justify spending more, and may even become the only reason you continue to play. I'm part of a mobile gaming community where it's not unusual for people to have spent well over $10k+ on the game. Fortunately I've kept my purchases reasonable, but I find the game less fun the more I play yet I keep spending. I think this is an important aspect worth touching on
  • @MisterOwling
    Im glad i got out of my addiction to this specific mobile game called Rise Of Kingdoms. Too bad it took me over a year and $4000 to realize. I watched a video, the immoral pay to win in Diablo Immortal , and i realized the time fallacy and money sunk fallacy i experienced. And no i wasn't a loser in my parents basement lol, i still worked full time during pandemic and paid all my bills and rent. I paid off my debts from that addiction and now just chilling enjoying life
  • @mulalobusinge
    Hate every game I've downloaded that never looks like what is advertised...went back to PC games