History of 'One More Thing...' [Compilation]

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Published 2018-10-05
In this video I want to show every moment where the iconic phrase “one more thing…” was used during an Apple announcement. Now it was Steve Jobs who began this tradition back in 1999 at the MacWorld expo. And I should mention that today, October 5th, is the seven-year anniversary of Steve Jobs’ passing. So in honor of his memory and incredible legacy, I want to dedicate this video to him. So let’s get started and take a look at the history of one more thing…

All Comments (21)
  • @AppleExplained
    Today marks the 7th anniversary of Steve Jobs passing. I wanted to honor him with a video remembering the slogan he popularized. One more thing...
  • @johnkesl7307
    Only Steve Jobs could call Grey an exciting new color and have everyone agree.
  • @danhbui6957
    It’s incredible how technology has improved since 1999. Can’t imagine anyone would be so proud to announce a computer with 13GB drive
  • @gavinli4405
    Steve is hands down THE BEST presenter of all time. Listening and watching him presenting on the stage makes me go like “fk em iPhone 11! I want those PowerBook G4’s!”
  • @07sisco
    God Steve Jobs was a legend at pitching new products! Its 2019 and I'm convinced I need an iPod shuffle.....
  • @lifeisshrt7929
    The part where he introduced FaceTime was easily his best “one more thing” that feature was really revolutionary and the fact that it’s an old idea yet it’s finally a thing for mobile communication is easily amazing. The crowd was hella excited as well for it and they loved it
  • It’s so sad watching him get so frail as time goes on. I remember I was 16 when he died and it felt like a historical moment. He was a true icon.
  • @Mezxxii
    16:54 now this is how you handle leaks with pure marketing charisma. I miss Steve.
  • @mohammed.baig.
    "Look how thin it is!" shows brick Seriously though technology has gone a very long way!
  • @javiasilis
    Wow. You could see Cancer totally taking over him starting 2008, such a drastic change. Rest in peace man, thanks for all these years.
  • @KelelaSB
    I wish Tim would bring back One More Thing to the presentations. It was always so fun, and eagerly awaited.
  • @StanleyYork
    Premature Specification is the best thing I have ever heard a leak called!
  • @funposting8912
    Damnit, I’m not even half way through and I’ve already gotta buy myself a TiBook and a 12” PowerBook
  • @robogobo
    Tim Cook's goofiness is so much more pronounced after watching Steve do it with so much class, style and authenticity.
  • I love how after Jobs past away the “one more thing” became something people knew was a Jobs thing, and people roared in his honor