7 Most Common Sales Objections (And How To Overcome Them)
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Published 2019-06-12
There are so many things that we can be doing both at the beginning, and the end of sales calls to both avoid these situations and to help overcome them. What this video is going to do is I'm going to show you the seven most common sales objections and how to overcome them.
Objection one: your price is too high. If you've been in sales for any length of time and you're not the Walmart of organizations, you've probably heard this objection for, and the price is all about perceived value. So the way we avoid this objection in the first place is by focusing on the real value that our service provides to the prospect, so that way price is some.
Objection two: I need to think about it. This is an easy objection to avoid in the first place by merely again making sure that you're establishing enough value and also that you are understanding their decision-making process when you're creating enough value in the sale.
Objection three: I need to run this by so and so. I need to run this by my partner. I need to run this by my wife. I need to run this by my team. Anytime you hear I need to run this by and you weren't expecting it you have done something wrong in the sale because you absolutely should have understood this when you were in the discovery phase.
Objection four: I can't afford it. I can't afford it. We've probably all heard this before again if we've been in selling for long enough, we've heard this button enough times before you're going to see this pattern over and over again. First of all, if you hear that and that's surprising you; it means that you didn't do a good enough job up front to create the value in the sale.
Objection five: we're already working with someone else. This now is a little bit different from some of the other objections. Presumably, this would have come pretty early in the sales conversation as opposed to a lot of these objections which we talked about which are a little bit later right so early on we've all probably heard this before, you know, we're working with someone else, and they're doing your job.
Objection six: we don't have the budget. Now again, we've talked about that. I can't afford it conversation. We don't have the budget is a more beta be specific kind of objection. But again, this should be something that we should be dealing with up front. If you have presented Your solution and you're getting two we don't have the budget you've done something wrong. Period we should always know that this is coming and so during the budget phase of Discovery. We should be talking about budget asking questions like Gary tell me do you have a budget for this kind of a project and if they say no we don't have the budget and you say okay.
Objection seven: I'm too busy right now. This is a widespread objection again; you should be dealing with this early on in the conversation that should never be happening after we have to be showing the value throughout the sale.
There are the seven most common sales objections and how to overcome them and if you enjoyed this video that an awesome free training on the data-driven approach to help you crush your sales goals click right here to get registered instantly. Seriously. Just click right here. This is an in-depth training that will help you close more sales at higher prices while generating more meetings.
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All Comments (21)
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Be sure to register for my free training on, "The Formula to Closing More Deals without Price Pushback, 'Think-It-Overs' or Ghosting" salesinsightslab.com/training/
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This guy is really good at sales . He’s smooth and in control without coming off as pushy
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This video is great! I've been in insurance sales for awhile and overcoming objections with wishy washy customers requires one to perform hypnosis. Most people already know what they are willing to listen to and willing to purchase. All of the mental gymnastics is just daunting.
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This is literally the BEST freaking video for how to diplomatically and respectfully handling communication within sales.
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I love your training videos man. I am in real estate now and have losing prospects all along not knowing what the heck is wrong with me
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As a 29 year old failed artist at his first sales job at an rv dealership struggling to sell our tiny inventory after covid, this video was a sigh of relief. Like like like
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Great video!! I love the detail without being specific to an LOB. Real focus on the customer mindset and being confident in what you say. Love it!
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This is GOLD! Thank you so much - I work at a modeling agency and I enroll prospects into the modeling and acting classes if they do not have experience. All week I call and make the appointments (not cold calls). My problem lately is getting people to show up! Last Saturday I had 22 appointments with only 2 shows and I confirmed the day before that 12 were coming and they either cancelled or did not show. The biggest objections I hear at the appointment is "I can't afford it" or "I need to talk to my husband". We only ask for a deposit to secure their place in class, but sometimes its like pulling hair! Going to try some of these methods - again thanks so much!!!
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I just started in sales after a long career as a technician. In my first week I’ve seen ALL of these objections. Such a helpful video
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Awesome video, Boss! What’s really great about this video on responding to sales objections is that it tells you how to avoid them in the first place.
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amazing value in this video. definitely worth money but thank you for sharing it for free with us that need a little more help or a new to sales. I never looked at certain things as a sale but theres ALWAYS definitely a sale going on. maybe not money wise but you're always trying to sell someone on something. thanks for this definitely subscribed.
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I know that, as a buyer, I feel distrustful when people not working with fixed documented prices ask me upfront about my budget. In my experience, they assume I understate what I can afford and raise prices beyond what it would have been otherwise. Given my experience, I feel uncertain how to prevent buyers feel the way I have felt. The only thing I could imagine is having prices printed beforehand. Happy for suggestions.
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Now the famous one is: I am going to get back to you when Covid is over!:)))
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you really helped me tailor my sales game i really appreciate YOU Marc!!
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Thanx Marc wayshak I've been studying alot about your concepts and how you word a conversation to create a result, brilliant stuff Marc thanx very much really valuable information cheers,
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Thanks ! Been looking for this for awhile
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The "I need to run this by" part was very enlightening for me. Thanks!
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Love it brother, starting my sales journey in the music industry, glad a buddy recommended me this video, cheers!
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Talking with this man must be gold
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Thanks so much for the inside info into the psychology of sales...I'll definitely be more prepared for the attempts to dismantle my objections 😉
