Why Ather Scooter Failed? 😱 Ather Energy Case Study | By Sahil Verma
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Published 2024-07-02
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Discover why India’s OG electric scooter company, Ather Energy, faced challenges despite its innovative product. Dive into the case study, explore negative gross margins, and learn about their strategy to win. 🛵🔍
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All Comments (21)
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Ather is the best scooter in the market. Problem is it's expensive and not practical for Indian market. Better it would market them in European countries
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Ather ka scooter best hai, aap use fail nhi bol sakte, Ather scooter ki selling km hone ka karan uska price high hona hai, Other companies ke scooter Ather se saste hai. Ather ke scooter bahut costly hai
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This is the first company who brings slow charges (12 hrs to 14 hrs) concept in the market which is killing their own market.
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Who wants to be a successful businessman😊👇
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Ather is no. 1 right now. They have quality. Only they need marketing
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Govt should help them .They are really gem
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People give priority to cheaper things not to qualitative product. No doubt Ather is best in the market with quality. Hope 4 good...
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बीना गाली कह रहा हूँ तो गंभीरता से लेना विडिओ कि बीच मे अपना चेहरा मत दिखाया करो. 2.ये पेड प्रमोशन ऐड मत किया करो समय खरब होता है हमारा. 😡😡
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New Ather Rizta S & Z launch
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Who told u ather has failed?? They r doing very good work....they will increase market share through rizta
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Ather ne removal Battery launch karna chahiye, that can be gme changer.
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I think ola se jyada Tvs iqube bestselling electric scooter hai...
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Ather is best in terms of their quality marks my word they will not bankrupt. They have already good trust and channels on market and costumers so they just need a scooter to boost their sale
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Already ordered rizta/450 both 5 pieces each , to give to my employees, i believe in their struggles,and their products are great,next best is Bajaj chetak ev,then tvs icube
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Ather can still survive if n only if it copies the successful beautiful models available globally redesign the models with good looks send them for approval to me once finalised 5-6 different models then see how it would emerge as the successful company.
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More FUNCTION, more MAINTENANCE Post BY TEAM KAPILARSI COMPANY
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Thank you for sharing this ❤️
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Ather is not a failure... they are just not as aggressive as Ola
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Ather scooter ने बहुत मेहनत करके अपनी ईवी को आगे बड़ाया
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Tork motors aur Ather energy dono indian brands ko tie up kar lena chahiye.
