Noah '40' Shebib on producing Drake | Native Instruments
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Published 2016-03-16
In this new video, watch him talk about building his Toronto studio with workflow in mind, share production tips, and explain how MASCHINE and KOMPLETE KONTROL fit perfectly into his philosophy of delivering maximum artistic authenticity through simplicity.
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Music: Drake - Jungle (OVO Sound)
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For more than 25 years, Native Instruments has been at the heart of musical innovation. We’ve created communities, pushed technological boundaries, and opened new creative horizons for amateurs and professionals alike. Today, driven by our mission to make music creation more inclusive and accessible, NI’s hardware, software, and services including MASCHINE, TRAKTOR, and KOMPLETE bundles, provide fully-integrated solutions for musicians, producers, and DJs of all genres and levels of experience.
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All Comments (20)
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"This place is here to make history, it's not here to make money." 40 is real.
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This guy has so much rhythm he even talks on the beat.
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And you wonder why Drake is keeping 40 to himself lol. 40 isn't just a producer, the man is a real scientist. what an inspiration
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Drake is actually a duo. There is no Drake as we know him without this man
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I love producers. They deserve more respect because that shit's hard
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A very intelligent individual who inspires the artist by designing a musical landscape that caters to personal style and authenticity that works seamlessly. This guy here is a genuine and truthful artist.
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40’s not just a producer. He is indeed an artist.
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This dude right here is speaking from 1000s of hours if practice and dedication. Hours of sitting down and figuring our programs and machines. To now he is at the point of being able to create master pieces. I am a producer at heart and know if i really went in I would be good at it however I know what I need to give up in order to get there. I need to go through everything he did. I'm now 37 and am an investment adviser. A quite good one at that. But man deep down i wish I just dived in as a child and gave it my all to producing. Nothing beats the feeling of hearing your final product. No amount of money can buy that feeling.
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Most people see a producer, I see a goddamn scientist.
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40 is Dr. Frankenstein and Drake is the Monster.
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“No one sees it coming cause we’re not training in front of anybody’s eyes.” 😩🙌🏾💪🏾💯
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I have no idea wtf he’s talking about but it works
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40 really HAS TO go down as one of the greatest producers of all time. The information and inspiration in this man is endless. He speaks on things other producers just don't. He literally says everything I believe in when it comes to making music creatively and efficiently.
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40 Always speaks with enthusiasm. That is so inspiring to hear from him every time. Thank you for sharing
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Heard of this dude for over 10 years. Never seen him until 2 seconds ago and definitely not what i thought he would be or look like. I'm impressed
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This guy's beats have stayed with me for years. Chill songs and hype but he has a unique sound I can't find in any other it's like being on drugs without drugs for me that's the way I describe his work.
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"To make something simple but good is extremely difficult." True, true words.
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Man I couldn't understand 89% of what he was talking about, but I could tell he was passionate about. Word to 40
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I love his “it’s not hard” approach to music making.
