Apples Dystopian Advertising Blunder

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Imagine if Ford crushed a horse to sell more cars lol.

A musical instrument can last beyond your lifetime and be passed down to your children. IPads are obsolete in 3 years.

Remember when Apple did the anti-1984 ad? We've gone full circle.

"the devil hates beauty because he cannot create it"

Ah yes, can't wait to attend my local philharmonic orchestra, as they play the iPad.

That one article defending it was probably funded by Apple 😂

Worst part is I saw an edit of the ad played in reverse, and it was so so much better. The iPad is shown crushed, so thin as they wanna sell it for, and as the press goes up, the beautiful instruments, colorful paint, toys, games, etc emerge. It still gets the idea across “iPad has all of this inside it!” And also that it’s super thin, but it becomes much more hopeful and encouraging. It’s such an obvious improvement that it made the fact the shitty version got approved even more unnerving to me.

Can't wait for the ads with humans on the hydraulic press

If you think back to Apple's famous '1984' ad... Apple has now become the Big Brother corporation that it was supposedly rebelling against.

wall-e was a warning

No digital artist worth their salt thinks that an iPad can replace physical creativity, especially since many switch back and forth between the physical and the digital. That just makes me wonder who Apple’s target audience is.

Would have never known that ad existed except for watching this video. As a musician, it has always hurt me somewhat to see musical instruments destroyed in movies, shows, and now, I guess, ads.

Remember the old Pokémon ad with all of the Pokémon in a bus being compressed into a game boy color? Now imagine if a bunch of blood gushed out.

The biggest flaw of that ad was the destruction of objects, including objects of creativity like the piano for example, and show off…juices (gore), which gave out all the wrong impressions. Instead of crushing them Apple should have just used the hydraulic press and seamlessly shove the whole thing into the ipad and the viewer only realized that when the camera angle changes, while giving the impression in the first few seconds that the whole pile is going to be crushed but it’s not, it’s just trolling. That ad wasn’t a troll, it’s a “How tech mafia does the funny”.

The destruction of the real, the concrete, and the human. I guess this is what the future holds for us.

This is post-modern art. The death of culture for the sake of a dystopian and soulless future.

0:51 Good Lord! I hope that arcade cabinet was just some custom prop built for the ad and not an actual vintage cabinet with non-copyright-infringing artwork! I truly wouldn't put it past an advertiser to destroy an actual vintage cabinet with a hydraulic press for an ad.

Watching the Piano get crushed was jarring.

"That ad for your new product is the most terrible thing I've heard of Apple!" "...But you have heard of it?"