I don't like coffee. Can James Hoffmann change that?

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Published 2021-10-16
If anyone was going to teach me to like coffee: it was going to be ‪@jameshoffmann‬. ■ JAMES: www.jameshoffmann.co.uk/   / @jameshoffmann  www.instagram.com/jimseven/twitter.com/jimseven

My main channel: youtube.com/tomscottgo

I'm at www.tomscott.com/
Twitter: twitter.com/tomscott
Instagram: instagram.com/tomscottgo
Facebook: facebook.com/tomscott

Series Producer: Cambria Bailey-Jones
Assistant Producer: Sophie Newton
Editor: Pierre Blanc
Camera Operator: Michael Losada
Production Assistant, Hoffmann Industries: Melinda Barbi
Executive Producer: Guy Larsen
A Pad26 / Penny4 Production www.penny4.co.uk/

Filmed at Prufrock Coffee prufrockcoffee.com/

00:00 Introduction
02:50 The basics of coffee tasting
13:33 What flavors does Tom like?
24:18 In which some baristas make some coffee
24:33 Does Tom like coffee now?

All Comments (21)
  • @TomScottGo
    This was a much longer video than expected: please enjoy half an hour of people being interested in coffee (and 70 seconds of advertising which helped pay for it all)!
  • Imagine if at the end James was like "Tom you pretentious twat they're all Nescafe"
  • @andrewwdouglas
    imagine the disappointment when Tom discovers that most cafes around the world pale in comparison to a private tasting session with James Hoffmann
  • @KimKb00tyLord
    I’m 99% sure James is Toms alternative timeline where he liked coffee as a kid
  • @StaticYonder
    Just spent 30 minutes watching two British men, who both look simultaneously 50 and 20, taste coffee together Life well spent
  • @jameshoffmann
    Thanks for having me on the channel, it was so much fun to have coffee and chat, and you being so open to trying, tasting and talking your way through the weird world of coffee makes this a really great video to watch. (I hope you’re still ordering decaf espressos on the regular!)
  • @iN00bT00ber
    This series should be called: “Tom Scott writes off his weekends as a business expense”
  • @zacharytaylor190
    "Just say coffee person... youtube.... weirdo" - James Hoffmann, winner of the 2007 World Barista Championship
  • @floobdedoop2892
    He's just tasting coffee but it somehow feels like a gameshow. "Is it.. more bitter?" "It IS more bitter! Correct. Next round."
  • @Dasepho
    What a great teacher - introducing someone to their passion without being condescending, and evidently taking pride in sharing what they love. Every hobby needs people like this as ambassadors
  • Tom went from second-guessing himself to be very excited about telling his thoughts. So wholesome!
  • Never heard of James Hoffman, but I have to say I'm super, super impressed by this introductory format. Well thought out, informative, exciting, and never overwhelming. Forget coffee knowledge, James seems to be an excellent teacher.
  • @tymor.8823
    The moment Tom says "I like coffee now" makes me smile for some reason
  • @cactustactics
    I'm glad James isn't a supervillain because that was a masterclass in planning and manipulating expectations. I saw that cheeky grin when it was all working out!
  • @ChurroWaffles
    Seeing Tom’s mind getting blown away every single sip he takes is so refreshing. James looks like he is genuinely excited about getting some who isn’t into coffee to drink coffee is so entertaining.
  • @SaltExarch
    James Hoffmann is, and I don't use this expression lightly, a class act. As a fan of both Tom and James' channels, I have to say I thoroughly enjoyed this episode, and as someone who has a high sensitivity to caffeine and doesn't drink coffee often, I loved every second of this.
  • @AcornFox
    Now Im jealous of anyone that has enough clout to say “Hmm I think i’ll try X” and then get introduced to it by the premier subject matter expert while getting paid for it. Well done, Tom. Been a fan of both of yours for a long time.
  • @evindrews
    can we talk about James' presentation skills? He's an excellent teacher and explains things well
  • @ProJektorish
    For those unaware, James is a former barista world champion and a coffee expert despite his humility. Literally stood up and cheered when Tom noticeably turned into a coffee lover after the espresso shot. James' lightest touch begs his interlocutors curiosity, and Tom was a great sport in his coffee adventure. Love it.