7 Reasons Why Harley Davidson is Losing its Edge...

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Published 2024-08-05
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CHAPTERS
0:00 Intro
0:24 The Brand
2:04 Economic Reasons
2:49 Brand Strategy is not Forward Thinking
5:00 Value for Money
7:34 No Entry Level Bikes
10:00 They don't add up
11:20 No Right to Repair
12:37 What do you think?

All Comments (21)
  • @yammienoob
    Go to www.sheathunderwear.com/ and get the most comfortable underwear you’ll ever wear. If you use the promo code "YAMMIENOOB" and you’ll also get twenty percent off your order.
  • @mtlnascarfan
    My brother is a registered HD mechanic here in Canada. He took the course in Daytona Beach. He rides a Suzuki Marauder and swears that he will NEVER own a Harley Davidson for 2 simple reasons and I quote... "The bikes are overpriced and outsourced pieces of shit and the people who ride them are complete f*cking assholes."
  • I work with a real stupid kid who’s making $900 a month payments on a $43k Harley.
  • I will not buy a Harley- I’ll get an Indian or Triumph over a Harley. Harley is just not my vibe… good looking bikes; but I don’t like the culture of it.
  • @janvesely1938
    If you have a 40k to buy a cruiser motorcycle, first you have to answer yourself a one question. Why not buy a Honda Goldwing?
  • @VetsRage
    About a month ago I went to a dealership and looked at a 2016 iron 883, about 6k miles on the bike. Price was 6,995. I was going to pay for half of the bike with cash and just finance the rest. After the dealer ran me, the sales manager comes back with a 12,000 dollar finance figure on the quote sheet. It literally blew my mind, they had so much bs crap added to it. A 650$ "theft" fee, a 700$ tire fee, a 955$ assembly fee (for a used 2016 bike), and 2,500$ warranty fee. They wouldn't budge on anything, nothing. So I walked away from it. Such a terrible deal they tried to push on me.
  • Got rid of my Ultra Limited and bought a Goldwing. Absolutely the best thing I've ever done. The GW is far far superior in every way.
  • @kevinbee7236
    My favorite thing to tell people is "Love the bikes, hate the brand and the owners"
  • Been a Harley-Davidson boi for decades. Owned many and still own two. And, yes, got the closet full of tees from all over the world. But this is spot on. They are moving steadily toward irrelevancy as their fan base ages and dies off. And it is a shame. They could turn it all around if they could see past the next quarterly earnings statements. Sad.
  • @axelfoley5155
    A couple years ago i got a phone call from my Harley dealer and the guy said he wanted me to come in and check out the first new nightster that came out. I went in and thought about it until they told me the msrp is $13,000 they will give it to me for $19,000 cause there are already a few people who want the bike. I said ok well sell it to one of those few people. Instead i got a 2023 Indian scout rogue and im so much happier i went with Indian instead of Harley.
  • @gregdroid1969
    New rider, bought a brand new RE for under $4k. Functional, practical, inexpensive and use for commuting whenever weather allows. Cheaper than most e-bikes. Reliable. Around 80 mpg. Never even considered a HD
  • Very well stated I’ve been riding motorcycles since 1982. I’ve never owned a Harley will never own a Harley because I’m not going to pay a premium price for an inferior product. End of story.
  • @MeghanStark
    Yep, the merchandising is such a strong enterprise and the irony runs deep for younger people
  • @RedBud315
    H-D should have been thinking about new models and engine designs when the Japanese invasion came in the 70's. I bought an '05 Buell because I wanted an American made sport bike and was happy with it. My XB12 SCG was the 2nd gen of Buell and at $10,495 was a pretty good bang for buck bike. The 1200 sportster based engine actually redlined at 7K instead of a measly 4800 and put out about 113 BHP with the factory ECM and pipe. It came with features like steel braided lines and oil cooler stock when H-D makes everyone buy that on their own for all the other models. The real problem was the H-D dealers treated Buell owners like step children and never let EB take the bike to higher levels of performance so he had to leave them. The last bike I bought just to putt around town is the Honda XR150. Sometimes it's more fun to ride a slow bike fast than a fast bike slow.
  • @Redmenace96
    To me, the biggest failure is price. Nothing they sell is a good value. Also, the used market is delusional. Every dingbat wants the same price he paid for it 10 years ago. Also, I've seen a version of this video since 2008 and nothing has changed.
  • The irony is that I’m going to the Harley Davidson school to get my license but 🤷🏾‍♂️
  • @daveplem
    You know the worst thing about wearing Sheath underwear? Having to tell your dad you’re gay.
  • I grew up on Japanese machines, worked for Yamaha as a district sales manager in the 80's. Went thru the Harley phase in the 90's and early 2000's. What really pissed me off was when you twist the throttle on a stock machine NOTHING HAPPENS. Pathetically slow. So I had to spend thousands more for a motor kit. Been back on Japanese machines since 2010 and will never own a Harley again. They will be bankrupt in 10 years or less.
  • Can't even go on a single ride with neighbor since he bought a Harley-Davidson. Forget the wobble, he loses his throttle, has to coast, reset, restart, go 10 miles, fail, coast, reset, restart, repeat 10 more times, finally decides to have it trailered home. Meanwhile on my 2019 BWM R1250GSA, 1st bike ever, bought new, climbing close to 40,000 miles, couldn't be happier. He finally gave up, gave his HD to his kid, project bike. That HD experience broke him so badly he now prefers an imported e-Bike as his daily ride, poor guy.
  • Relationship with Harley-Davidson has ended, now Royal Enfield is my best friend