Mastering Amazon Advertising: Insights from a Top Merch Seller

Merch Jar
Merch Jar
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Published 2023-06-09
Mastering Amazon Advertising: Insights from a Top Merch Seller //

How can we gain insights from a top merch seller to master Amazon advertising?

On today's video, Philip Anders interviews Cameron Scot, a successful merch on demand seller and the founder of Merch Jar, an Amazon advertising automation and management platform. Cameron shares his experience and achievements in the field, including his lowest ever BSR (Best Seller Rank) and his highest sales day. They discuss the possibility of achieving high sales numbers in competitive niches versus lower competition.

👇 Follow Philip Anders:
youtube.com/@PhilipAnders/

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Timestamps:
0:00 - Intro
0:48 - What Is Cameron's Lowest BSR?
1:43 - How to Reach the Top 10 Sales on Amazon?
6:14 - Advertising Costs Are Going Up!
7:11 - How Do You Choose Your Product Targets for Amazon Advertising?
15:51 - When I have a manually targeted campaign, do I turn my auto campaign off?
21:14 - How To Optimize Your Campaigns
22:32 - Best Practices For Optimizing Your Campaign
25:24 - How to Optimize Your Bids on Amazon Ads
28:37 - Merch Jar: How We Automate Amazon Advertising
34:12 - How To Start Amazon Ads With a Low Budget?
36:58 - Misconceptions about Amazon PPC / Advertising
39:38 - When is it the right time to kill an ad campaign?
42:48 - How to Optimize Single ASIN Campaign
47:03 - What Would Happen If I Turned Off All My Amazon Ads For A Month? Will I Lose My Rank?
50:51 - Amazon Ads: Are Substitutes and Compliments A Waste Of Money?
53:03 - What To Do With AMS Data That Will Expire In 65 Days?
56:02 - When do I use Merch Jar?
58:45 - Promotion & Outro

#merchjar #amazonadvertising #amazon
All Comments (6)
  • @dmoody497
    As a new merch jar user this was so helpful and informative, thank you both!
  • @PhilipAnders
    Thank you for sharing your Wisdom Cameron! I know people learnt a lot from this, me included :)
  • @financipation
    Would love to hear what a testing and performance campaign looks like and/or setup