This Is Why Paramore’s Album Rollout Worked.

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Published 2023-05-20
Throughout late 2022, and a bit of 2023, Paramore finally got the ball rolling on the mysterious rollout of their 6th studio album, This Is Why. 'This Is Why' album rollouts still matter when it comes to building anticipation and hype for these projects. Paramore took a more cryptic approach to revealing details on their album, creating an ARG to keep fans engaged.

My Twitter: twitter.com/Dead_Playin

Kim Radford's (creator of the This Is Why mural) Website: www.kimradfordart.com/

Shout out to petals4something and jen for providing me valuable info for this video!

petals' Twitter: twitter.com/petals4somethin/status/159039468172408…

jen's Twitter: twitter.com/YELYAHG00N

Gwizzle's TikTok: www.tiktok.com/@gwizzle_?lang=en

r/Paramore Discord Server: discord.com/invite/AUu5nTS

Chapters
Intro: 0:00:00
The ARG: 0:01:14
The Singles: 0:05:14
The Album ...!: 0:09:28
Reviews: 0:12:12
Outro: 0:13:46

All Comments (21)
  • @DeadPlayin
    Don't forget to tell your favorite and least favorite song from this album! Also, like the video and subscribe for more content just like this :)
  • @Cherri_Stars
    Was immediately enthralled by This Is Why from the moment I heard the first single. Paramore are such masters at keeping their sound fresh, interesting, and and impressive, and this album is so creative and cool.
  • @denyel_
    theyve always been INCREDIBLY connected with us since day 1. the most humble, kind, happy and talented band. always giving us so much
  • @richy85
    I saw them at the Atlanta show during the fall tour. I was shocked when i held the shirt i bought up to the light and saw the whole track list for the album
  • @hahaguy7066
    I remember the premiere of the 'This is Why' music video opening with an intro video of Hayley, Taylor, and Zac. However, the stream was completely mute on their end lol. Years to hear their voices together again, and they were muted 💀. Since there's nowhere better to put this, my favorite thing from the global listening event they held had to be the guy I heard scream, "Ayo, who lookin at funko pops!?," halfway across the store I was in💀💀💀.
  • @joeye9701
    I really hate the album leaks for any artist. I feel like it has to be inside ppl from the label leaking stuff all the time cause literally every album gets leaked. I never listen to leaks tbh I feel like it’s disrespectful to the artist, especially if you really like them.
  • @kathxcake
    my sister in law got one of those boxes!!! this whole album roll out was SO MUCH FUN -- i loved the mystery, and attending the record store pre-release listen party was soooo fun. paramore fans are the best!
  • really glad that theres is someone covering all this information for me to comsume. i had no idea all of this happend.
  • i saw them in birmingham due to when purchasing tickets for the (first) london show, they had sold out! i sobbed WAY too much and am honored to say that i saw decode, crystal clear and all i wanted live; NOT TO MENTIONED I BREATHED THE SAME AIR AS HAYLEY AND THE GUYS. i absolutely love your channel dude, please keep it up :,)
  • Genuinely love ‘Thick Skull’ watched the latest series of ‘You’ and felt this would’ve been perfect for it
  • The first time I listened to to this album I wasn’t sure how I felt but after my 2nd and 3rd listen it all clicked and I love this album! I’m not sure how I would rank it with all there albums because it’s definitely not my favorite paramore album but I still love it
  • @BG12sofia
    To be honest, I much prefered the more straightforward roll-out of After Laughter. But I did love the detail of hiding the tracklist on the t-shirts.
  • @Bethanywi
    I missed the 'this is why' Livestream but 'The news' released on my birthday!! (Thanks for the birthday gift paramore 😂) and I got home 5 minutes before it was released. I watched it over and over again that day haha
  • @brownmayo6248
    Oh....wow! I am a pretty recent Paramore fan (November 2022, came across some BNE and Riot!) So I never knew Paramore had So much interaction with their fans! Ty So much for making videos like this So I can learn more about my new favorite band!!! (...I wish I was there for all the álbum hints tho, sounds like that would have been a pretty exciting time to be a Paramore fan.)
  • @alcd1810
    Crave just teleports me back to early paramore
  • @emcards9919
    I love this video! Congrats on finishing your first year of college! Keep it up!
  • @dd-ccds
    you did an excellent job on this video! thanks so much, and good luck in college!
  • @denyel_
    elder paramore stan here that couldnt keep up with the fun of the release thanks for the breakdown! i feel included now