Apple Commercials compilation 1981-1989

For those that didn't live through the 80s, it's hard to describe how transformative home computing has been. Back then, computers were rare even in offices. My mother worked for a local natural gas utility, which provided fuel to cities and towns, and they didn't start using computers until the late 80s. All the maps and records were done by hand. My school had one Apple IIe in each classroom, rarely used. Computers at home were rare... my family had one, but most people had to write reports and essays by hand. There was no internet. No social media, no streaming, no email, no text messaging. A lot of areas didn't have cable TV (we didn't get it until sometime around 1989-1990). Even VCRs weren't common until the late 80s. It was a completely different world, which is why so many of these ads stress how easy and stress-free using an Apple could be. Computers were legitimately intimidating to most people back then. And the weird, esoteric key sequences to do things were, unfortunately, a reality. Mice weren't common accessories until the late 80s/early 90s, so programs had to rely on key combinations for commands to be issued. Since it was the Wild West of computing, there were no real standards. Different programs had different combinations. Living through it was crazy. In the span of almost 20 years we went from computers being rare to smartphones being introduced.

I love these commercials, they make a computer not feel complicated or threatening

Watching this off my Apple phone! Feeling accomplished lol

7:32 The screwed up tracking makes me laugh. Anyway, I wonder why watching these ads is so calming.

53:14 Randy Newman sings for Apple. 15:00 the voice of Apple for many years was Ed Grover. He was an all-time great voice-over talent.

Wow, what a great collection! Thank you so much from Germany!!!

the creepy background silence in 80,s ads always seemed like something sinister has happened

Can't believe I sat here for over an hour watching commercials, on purpose.

why does the "lemmings" macintosh office advert play out like a psa

Apple Commercials compilation 1981-1989

They actually predicted the feature there are people who use PCs or people who use apple computers.

just to note, technically, the 1984 commercial titled "1984" actually first aired in December 1983 in 10 local outlets, i know i just had to write a English paper on the commercial, i got the info off wikipedia

I love the changing 80s apple apple (lines of colors make a apple and then bite appear)

Notable observation: the 1981 ads actually did the "bite" animation for the iconic logo. Also: where did you get this compilation, and will there be one from 1990 to 1999?

Ahh the days of having to hire a graphic artist and type setter to complete a presentation. I actually went to school to learn this stuff only to have it all become irrelevant in a few years after.

An Apple II was used for the five famous tones in "Close Encounters Of The Third Kind"(unknown credit).

Hi Jon. Just saw your "My Confessions" video, and wow, just wow, you were so young.

The Apple II (not IIc) ads are of 1978.

30:21 I just think it's neat that Apple and Microsoft partnered up for a bit for use of the Microsoft Office on Apple computers; it blows my mind how these two companies worked together back in the day

Once you go Mac you never go back