16 FAMOUS LOGOS WITH A HIDDEN MEANING (That We Never Even Noticed)

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Published 2017-03-25
How to design a successful logo? How to build a famous brand for your business? Some of the most well-known logos in the world were purposefully designed to indicate something much more than simple beauty. In fact, it seems that in some cases, every line, curve, and color has meaning behind it.

Adidas, Apple, BMW, Coca-Cola, Toyota… We see these famous brands everywhere but never consider what their logos exactly mean. Curious to know the secret? Watch the 16 famous logos with a hidden meaning you've never noticed.

#logomeaning #logosecret #

Hyundai 0:33
The letter ’Н’ symbolizes two people – a client and a representative of the company – shaking hands.

Adidas 0:52
The current logo is three stripes at an angle which together form a triangle. This symbolizes a mountain, which in turn represents the challenges that all sportsmen have to overcome day after day.

Apple 1:21
Rob Janoff, the designer who came up with the world-famous Apple company logo, explained his idea in one of his interviews. He bought a bag of apples, placed them in a bowl, and spent time drawing them for a week, trying to break the image down into something simple.

Vaio 1:58
The first two letters of the Vaio logo symbolize an analogue wave. The last two are similar to the numbers 1 and 0 — that is, symbols of a digital signal.

Amazon 2:14
The orange arrow is similar to a smile because the company wants its customers to be satisfied. The arrow is also stretched between the letters ’A’ and ’Z’, in a hint that the company sells absolutely every product you can imagine.

Baskin Robbins 2:40
The pink-colored parts of the "BR" section make up the number 31, which is how many ice cream flavors Baskin Robbins used to famously sell.

Toyota 2:56
The logo represents a stylized image of a needle eye with a thread passing through it. This is a hint at the company’s past – they used to produce weaving machines.

Continental 3:28
Continental, a famous car tire producer, has a logo in which the first two letters depict a car wheel.

Formula 1 3:41
If you look carefully at the white space between the letter ’F’ and the red stripes, you can see the number 1.

Pinterest 3:59
On Pinterest, people collect images they like from across the Internet and ’pin’ them to their online boards. That’s why the image of a pin is hidden in the letter P.

Beats 4:17
Beats, an audio equipment producer based in the USA, uses a logo in which the letter ’B’ looks like headphones on a person’s head.

Toblerone 4:32
The famous chocolate company based in Bern, Switzerland, has a silhouette of a bear in its logo. That's because Bern is sometimes called a city of bears.

BMW 4:55
The logo is simply a part of the Bavarian flag, the area of Germany where the company originated.

LG 5:18
The logo is a stylized image of a person’s face. According to the company, this represents its aspiration to have human relations with their customers.

Evernote 5:34
The corner of the elephant’s ear is folded over in a similar way how people fold the corner of a page to make notes.

Coca-Cola 5:57
In the space between the letters ’O’ and ’L’, you can see the Danish flag. It’s purely a coincidence. Nevertheless, Coca-Cola has used this as part of its marketing campaigns in the Scandinavian country.

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Music: That Feeling by HookSounds (www.hooksounds.com/) is licensed under a Creative Commons license (creativecommons.org/licenses/by/4.0/).

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All Comments (21)
  • @sohammandal7591
    This video ia really extraordinary...Gained very precious knowledge about the secrets of the logos of companies...So logical video
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  • @gagscafe4582
    Now im seriously cracking my head for logos for my future companies / investments, you name it GREAT STUFF
  • @phunter24
    At 1:46, the narrator said that the creator got the idea of a bitten apple as a logo after biting an apple; the narrator didn't mention that the bitten apple used here is also said to represent what is sometimes called "Adam's apple." There are other things associated with this logo and Apple Comuters that were not mentioned, but which can give more clarity to the meaning of this logo.
  • @Rohan.ram0304
    Adidas also stands for “all day I dream about sports”
  • @Solar333444
    I'm impressed, finally, a video that gets right to the point, and even started with the image it advertised. Good job Brightside. You, I will follow. Thanks much.
  • Guy: *realises bite sounds like byte Him: sometimes my genius is almost frightening
  • @abnaaf1948
    0:30 Did anyone notice that in the showroom the name is "HYUNDAI" and what bright side is saying is "HUYNDAI"!!!!
  • @Mary-kv9sl
    I loved : 1. Hyundai- Shaking hands 2. Amazon- the smile from A to Z to show everything's available 3. Baskin Robins- the 31 flavour Idea
  • @shreenjandutta
    The logo of Hyundai and its representation is truly fascinating.
  • @user-xo1vs5qy4b
    Actually, There were two companies in Korea named Lucky and Geumsung. Later, these two companies were united and made LG
  • @TheLMMCProgram
    THE ROTATING BLADES OF AN AIRPLANE IS CALLED THE PROPELLER
  • @vxpro7619
    I really thought that Pinterest was a pin with a hidden P, looks like its the other way