How to formulate a mission statement correctly

18,818

292 0

Published 2017-09-21

If you want to ask me further questions, or if these video's are just valuable enough for you to thank me in a different way than the usual 'thumbs up', consider to become a Patron of me. You find the link here: www.patreon.com/chiefpep

Thanks!

In this webinar I explain the difference between the mission and vision statement. There are only a few companies that know the difference and make no mistake in writing them down...

Also have a look at my other webinars like:

The six steps of marketing planning:    • 6 steps of marketing planning
Michael Porter's Generic Strategies explained:    • Generic Strategies Porter explained
Treacy & Wiersema's Value strategies explained:    • Treacy & Wiersema's Value strategies ...
Ansoff's growth matrix explained:    • Ansoff growth strategies explained
The Value Chain of Porter explained:    • Value Chain of Porter explained
Michael Porter's 5 Forces model explained:    • Michael Porter's 5 Forces model expla...
The BCG Model explained:    • The BCG model explained
7S model of McKinsey:    • 7S Model of McKinsey explained
SWOT Analysis explained:    • SWOT analysis explained
Abell's Business Definition explained:    • Abell's business definition explained
MABA Portfolio analysis explained:    • The MABA Analysis/GE Matrix explained

Subscribe to my channel for future webinars and like this video if it is valuable for you!

You can also leave your comments or requests in the section below to ask for any other models which you would like to have explained in a webinar.

Thank you all for watching and good luck with your exams or business!

All Comments (18)

@ColletteSmallofficialmusic 3 years ago

You're the first person that i actually was able to understand how to write my mission statement. I finished it!!! Now onto a clear vision statement. Thank you
@tshego_the_radtech 4 years ago

Want to start an NPO and your examples just helped me draft a mission and a vision for my sanitary pads drive in South Africa. Thank you for your explanation.
@jawedhussainansari5379 2 years ago

Superb! Explaining with example is best method
@aceace110 5 years ago

Thank you for you examples of vision and mission, I can understand it clearly, thank you.
@yujunli6440 4 years ago

Thank you soooo much for explaining the concepts in such a clear and straightforward way. It really helped with my report writing.
@mariejames213 3 years ago

Excellent, clear upstanding of concept and very applied to model
@kendriamcknight9515 3 years ago

Very good and informative. Thank you
@playwithmiaandeva6665 4 years ago

Thank you! Great examples!
@faribanabavi6467 4 years ago

thank you for your useful information
@SmoothTiger 3 years ago

@Pepijn Schoemaker, although I really appreciate the work that and dedication that has been put into the explanation of the Model, to me it is very distracting when I see Grammar and pronunciation mistakes. (Purpose; "" Purpus "") (Exsists; Exists).
@nirjhardas637 6 years ago

Can you please make a webinar on Trade Marketing? Urgent. Thanks.
@Theaumais 6 years ago

Hi Pepijn, voor mijn onderzoek analyseer ik het micro, meso en macro niveau van de organisatie waar ik stage loop. Voor de micro omgeving gebruik ik het 7S-model waar je een video over hebt gemaakt. Voor het meso niveau het vijfkrachtenmodel van Porter. Voor het macro niveau gebruik ik de PEST-analyse, waar je helaas geen video over hebt. Ben je die van plan nog te gaan maken? Gr.
@tamerakkad9129 4 years ago

Many thanks
@queenlife9283 6 years ago

Hi Pepijn, can you please make a video on how to relaunch Levis brand in India. What strategies and ideas to use and what exactly should be the solution to the problem..Thankyou.
@mohamedabousekkina9943 5 years ago

thanks a lot..
@user-bj8et6lm1r 5 years ago

the definition of mission is not correct
@RothBruce 3 years ago

Just a little bit too stiff and difficult to understand. Make sure that you are pronouncing all the words correctly. You had a big problem with purpose which I would not have understood if it wasn't also written.