LE SSERAFIM ‘UNFORGIVEN’ Breaks ALL the Rules

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some of the lines in the album trailer also talk about each of the girls' personal journey through their career. sakura has been an idol for 12 years and this is her 3rd group, so she reached for the third chance to debut. Chaewon was in a group with her previously, and she reached for her position as leader, and completely changing her image. Kazuha left her career as a ballerina, and yunjin who has been training for a long while but had not debuted yet, decided to take the risk of coming back to Korea to join the group, and eunchae was previously a trainee who worked hard and is basically giving away her childhood to live her dream of debuting in a great group.

Unforgiven I'm a villan This part is so addicting I'm not lying

I love that they even break editing/videography rules for this MV, like you explained with the 180 rule or the almost no noise within the break plus it being too long. Thank you for reacting and breaking this down, Jordan, I really enjoyed it!

This mv and the concept now makes sense. Thank you Jordan. You the goat!

You better link another song in the album, "Eve, Psyche and the Bluebeard's Wife", the trailer "Burn the Bridge" and the MV "Unforgiven" together and you can better understand. Eve was the woman who ate forbidden fruit. Psyche was Eros' wife who opened Persephone's golden box despite told not to. Bluebeard's wife unlocked the underground chamber albeit Bluebeard told her not to. In the trailer, Chaewon stood before a tree, the forbidden tree, she represented Eve. Kazuha opened a golden box, she represented Psyche. The bloody kitchen in which Eunchae stood referred to the bloody underground chamber. Thus, they are "unforgiven"/stigmatized for doing what they were forbidden to. They told women to be not submissive, to question and break the norm.

1:21 It's not produced by Nile Rodgers, he is only featuring on the song with this guitar bass. He explained that he received the song and was asked to add something to it, and at first he said he even didn't know what to add because the song seemed already finished so he did not produce the song.

Unforgiven is something that I can explain on my mind but when I try to speak nothing came to my mouth IMSPEECHLESS!!

Popular fact: Jordan never disappoints. Like ever

6:26 behind the scenes, she was soo happy to throw the cake and the staff was cheering 😂😊

it just hits me "Unforgiven" is super similar to "Im for give in" not sure if it was intended but fits in smoothly

What's amazing about your reactions is that even in the middle of fanboying, you take the time to break down the technical aspects of the video. Love your work as always!

Fun fact: Bang pd was the one who thought of using 'the good the bad and the ugly' as a sample, so they contacted the og artist and he liked the idea

it’s like the whole world can see that le sserafim is a full of visual and all rounder... I’m so proud of stanning this talented idol

Lets go!!! I have been waiting for this, the camera works in this MV was absolutely incredible. Great work as always Jordan!

i always love your videos, they explain in detail and it makes it somemuch easier to understand the mv

this guy's editing is so good that I actually watched the whole ad in the middle of the video i am so shocked rn

They slayed this comeback so hard😮‍💨😮‍💨

I always look forward to Jordan's final words that sum up the reaction to the MV and song in every reaction video he makes.

Thanks for breaking down the video! I live in Korea right now, but this is honestly my favorite outlet for K-pop (I can count on one hand the number of groups I actively listen to), but this way I feel up-to-date on a wider variety of current songs while also trying to understand deeper meanings.