A brief history of (charming and mean) Valentine's cards | V&A

Published 2023-02-07
From floral bouquets and scented hearts, to casual insults and a pig in human clothes – marvel at the sweet (and sometimes quite mean!) Valentine's cards in the V&A's collection.

Join Curator Zorian Clayton as he shows us a selection of delightful cards from our Prints collection. As cards were a new phenomena in the 19th century, people went wild for the opportunity to show a special someone that they were fond of them. Ranging from one penny to three guineas (£250 in today's money), take a look at intricate mechanical cards, delicate paper cages, ceramic hearts and ruder 'vinegar valentines' sent between friends – and find out whether the language of love really has changed very much since the Victorian era.

00:00 The origins of Valentine's Day
02.00 Oldest cards
04:13 Novelty designs
06:24 Mechanical cards
08:50 Vinegar Valentines
10:57 The language of flowers (floriography)
13:40 Contemporary ceramic and mosaic Valentines

See objects for yourself in our Prints and Drawings Study Room: www.vam.ac.uk/info/study-rooms#prints-and-drawings…

Find out more in our Print collection: www.vam.ac.uk/collections/print

All Comments (21)
  • I really love this occasional series on cards and ephemera - wonderful stuff!
  • @l.m.2404
    The, Ah Papa card is poking fun at older men that favour very young girls.... robbing the cradle jokes.
  • What a wonderful video! I’m a papercrafter myself so I found this so interesting. So many of the cards are so delicate it’s a miracle they survived.
  • That was really interesting and I learned a lot. I adore those cage valentines and want to recreate one!
  • I wonder if the "Snake in the Grass" valentine had a piece of red cellophane with it? It looks double printed much like the disappearing pictures we played with in our 1950's magic kits.
  • @butterfIyy1
    Wow, they really went all out back then. So unique and intricate
  • @darlenevm
    Well done, Zorian, and V&A on this fantastic video! I loved the history behind the collection. ❤️
  • I live for your holiday greeting card videos! The people who present them are so sweet too and I love to hear what they personally like or find funny :)
  • @otterlips8414
    Thank you for this presentation:I found it to be so informative and entertaining.❤
  • @RealSalica
    Wonderful video about Valentine's cards and traditons , thank you .
  • @rikslyd
    Love this presentation! Thanks Zorian
  • What a beautiful collection of valentine cards you have and I enjoyed your interesting video. Thank you!
  • @zoezee4211
    Beautiful!! Love the perfume and flower cards❤! Victoria and Albert ia really my favorite museum! Happy Valentines!🌹💐🏵️