$13 For Restaurant-Style Fine Dining In An Yishun Hawker Center? | On The Red Dot - I Am A Hawker

186,842
0
Published 2024-05-21
33-year-old Asyraffie Bin Mohamed Shukor is an accidental chef who fell in love with the art of fine-dining cooking while working in the modern European restaurant Iggy’s. When his dream to start his own restaurant fell through, Asyraffie, decided to continue his fine-dining journey in a hawker centre, blending haute cuisine techniques with the vibrant flavours of local street food.

From serving six customers a night in a private fine dining restaurant to serving 200 plates in four hours in a hawker centre, Asyraffie has not compromised in his cooking techniques that brought him fame and acclaim. He serves a dish called Nasi Kerabu, which is unfamiliar to most Singaporeans. Yet it has attracted customers from across the island. So, why are people willing to pay more than $10 a dish and queue for up to 45 minutes for an unknown dish in a hawker stall?

00:00 Introduction
01:01 Fine dining at a hawker stall?
03:15 Cooking Nasi Kerabu with gourmet techniques
06:36 Challenges of running a hawker stall
08:40 Why Asyraffie had to increase the price of his food
10:52 How Asyraffie became a fine dining chef
14:47 Can Asyraffie strike a balance between quality and profitability?
18:56 Expanding his menu and extending opening hours

===========
About On The Red Dot: CNA's weekly programme documents the stories of ordinary Singaporeans and celebrates their resilience, identity and sense of belonging.
===========
On The Red Dot playlist:    • On The Red Dot | Full Episodes  

#CNAInsider #OnTheRedDot #FineDining #Hawker #Passion #Singapore #Food #Cooking

For more, SUBSCRIBE to CNA INSIDER!
cna.asia/insideryoutubesub

Follow CNA INSIDER on:
Instagram: www.instagram.com/cnainsider/
Facebook: www.facebook.com/cnainsider/
Website: cna.asia/cnainsider

All Comments (21)
  • @gabrielwee5188
    What a transparent and authentic stall owner. Respect that he is meticulous in preparing his food and does not cut cost to take the quick profit. Hopefully, more people will take notice of his workmanship and may his business strive. Hope to try his Nasi Kerabu soon.
  • @genosypheus
    this young man has integrity, he will go far and prosper
  • @just88
    I am impressed with this young man's standing on his principle - not serving alcohol because he does not drink alcohol himself.
  • @Marcho978
    This guy understands that being in good health is going to tide him through bad times which may cripple others. That extra bit of strength to lift more, that extra cardiac capacity can sometimes mean the difference between getting over a hurdle to success or falling and dying right then and there. Absolute Chad.
  • @norizawahab2285
    I have tried the Nasi Kerabu. It was sensational. The kerabu was refreshing. A chef with lots of integrity and pleasant personality.
  • @imrank9282
    His stall is just a few minutes walk from my house, and lemme tell you, it is WORTH IT, easily could be a $20-30 restaurant dish. Not the most authentic cos he did add some creative flair, but kinda authentic enough and extremely tasty and unique. Go support him!
  • @EcomCarl
    The story of this Singaporean hawker applying fine dining techniques to traditional hawker food is truly inspiring! It show us the potential for innovation in any culinary space, no matter how humble the beginnings might be. 🍽
  • @pikepushup
    Respect this brother for owning his food and life 💪 Especially hitting the gym so the body and mind are in peak condition for the service ahead.
  • Just from the techniques (wet brining and the use of weight instead of volume measurement) and advanced equipment (already spotted sous vide and Thermomix) he exhibited, I already have full confidence his food can't be bad. This is one thing I think most hawkers lack, the pride in making food. Most just stick to original (but maybe inferior) methods of preparation but this guy, when he knows of a more superior way of cooking, he seeks to incorporate them into traditional food, to elevate it to greater heights. This alone is worth the price he charges. The pride someone has in a job will come through. Clearly he has that pride when he exhibited his inquisitiveness by wanting to know the why for doing things. This understanding of the why instead of rote memory will make his knowledge more generally applicable to other situations that might call for it. The combination of the above reasons is probably why neither he nor I have seen other hawkers incorporating sous vide even though that is the perfect method to cook large batches of food and keeping food quality consistently good. A very good time management tool as well. Just from knowing how he prepares his food, it already makes me want to visit his stall. I think his problem is a marketing problem. Ordinary people won't know what good food is, much less recognize it. Maybe he can educate people why his food is better, why certain techniques he used make his food stand out, etc. At least for me, because I have above average understanding of culinary techniques and knowledge, I can immediately know how good his food will be without even tasting them. Ordinary folks though, will be looking at that price and complaining before even trying the food, a hurdle and barrier he will need to overcome so that people can appreciate the true value of his food and be willing to part with their money.
  • @jefferytay3225
    Respect for this bro. The amount of hours and effort to be put in.... everything from prep, cooking, the CLEANING up....one man army. It's never easy. I hope you can make it big bro!
  • @andrewlim9700
    This Chef is going to get Michelin stars very much sooner than he might imagine. Perhaps many more Influencers should be eating at the stall in the next few weeks, and consider investing to develop more stalls for South East Asian venues.
  • @andyhooutdoors
    Way to go young man! Much respect for your attitude and determination. Man of integrity for sure and I hope your business will progress.
  • @snooppy88
    this man deserves our singaporeans support.
  • @huilintay9275
    The quality for hawker food is really good. And the way he speaks of his food and advises customers the order to eat the food speaks volumes and pride that he has on his food. The basmati rice and the winged bean salad are really very good!
  • Wowww...new element It's time for premium hawker center for quality food serving 👍
  • @geekroute
    hardworking young man. will support him
  • @melmelexplores
    The food he serves is tasty and comes from the heart! ♥️ do support him if you haven’t tried his food before!
  • @ji1511
    The food quality looks amazing.. I will definitely want to try it. This young gentleman has a good attitude.
  • @equator2010
    Very admirable young man with integrity and work ethic. I wish him all the best and he will get good mentors/ investors
  • @lady07X07
    That explained the price. Good quality food served.. will come and try somedays! All the best!