PowerPoint Storytelling: How McKinsey, Bain and BCG create compelling presentations

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Published 2021-11-17
Learn how top consulting firms like McKinsey, Bain, and BCG turn boring PowerPoint presentations into engaging stories using the Pyramid Principle and the SCQA framework (Situation, Complication, Question, Answer). In this video, you'll see how to tell a story with your presentation, and why putting structure around your deck can make all the difference in the effectiveness of your slides.

To learn more about our advanced PowerPoint and presentation design courses for consulting, strategy, and finance professionals, visit us at www.theanalystacademy.com/.

Make sure you also check out our most popular free download: Top 50 PowerPoint Shortcuts for Consultants (PDF) www.theanalystacademy.com/top-50-powerpoint-shortc…

PRESENTATIONS USED IN THIS VIDEO:
BCG, June 2013
The Open Education Resources ecosystem
www.hewlett.org/wp-content/uploads/2016/08/The%20O…

*This video draws heavily on the book "The Pyramid Principle" by Barbara Minto to explain the Pyramid Principle and the SCQA framework. If you are interested in a deeper dive on the topic, we highly recommend you read her book.

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#powerpoint #presentations #consulting #movieframework

All Comments (21)
  • @jehanr
    Love how he goes INCEPTION at the end!! Structure to explain the structure.
  • @domm1341
    Good video presentation. I’m also reminded of the following mantra when speaking to an audience: 1. Tell them what you’re going to tell them. 2. Tell them. 2. Tell them what you’ve told them.
  • @labitx
    As someone who works on projects that have different stakeholders that needs slightly different updates and messaging to suit their objective in my projects, it's really great to see the structure being laid clear to me that I have 'realised' over years of mistakes. How I wished I have learnt this as a start.
  • Its interesting that i have never heard or read about SCQA as a concept but over the years its exactly how i create my own presentation. Naturally some of it is from reading and seeing other presentations and some as a logical way of making the ideas more understood by others.
  • @steph_ak
    Would be great if you did a video on the Executive Summary and Next Steps/Recommendation Slide? Basically, how to start and finish your deck strong especially if you will use it as a backdrop in a live presentation. Thank you for content so far, I learnt a lot/formalised what I been doing subconsciously 🤗
  • @victorbond73
    I am slowly getting into strategy consulting, and your content is reeeeaaaaly helpful!!! Thank you for that!
  • @pksteffen
    Nicely done. Structure is key to efficiency and clarity and this is a clear explanation for one approach. To get to the next level you need a visual strategy that creates synergy between pictures and words even for a simplified narrative approach like this one.
  • @nixmamd
    Great video summarizing the key principles! One important advantage of applying the pyramid principle is that you are quite flexible when working with your deck. From my experience people will just accept most of the things you present them and will believe them. No need to go to the lowest level there. But there will be a couple of topics where they want the deep dive and might challenge your takeaways. The pyramid principle helps to have slides prepared for the high level brush over it situations and the detailed discussion over one key point that your audience sees as most critical.
  • @judyl.7811
    0:10 not just formatting and design, but the story they tell. --> takeways, insights, narrative. 1:20 two important concepts: the SCQA framework: situation, complication, question, and answer. the pyramid principle. 2:20 complication: a change in situaiton (why presentation is needed) 3:15 OER: open resource education. 3:50 however, is the clue that complication is coming. 5:50 provide granular detail. 6:10 how you turn a question into building a slidedeck. this is soooo brilliant. 6:30 however, there are many factors influencing the final version deck, not to mention, executive summary, next steps, and appendix.
  • @BuddyLuv
    I have very little presentation experience and have to pull one together for a big meeting. This video took me from feeling overwhelmed by not knowing what point to start from to feeling at ease and believing I can create a solid presentation. Thanks so much for making it easy and helping me get on track.
  • Not sure why you dont have large no of Views Paul . Your content and narrative are the best .
  • @winargilang3243
    This is it. Finally I found the link between SCQA, Pyramid, and sliding story board. Thank you very much for creating this content
  • @phillipwilliams484
    SCQA, my first introduction to this concept. Using this in the Ph.D. program!
  • @vibradphone
    Exemplary: concise, clear, effective & inspiring. I will try to tweak my current approach to incorporate these structures! Thanks for sharing!
  • I think you nailed it. The best way to have demonstrated the concepts was to show how you used it even in this presentation. Thanks for sharing this knowledge
  • I normally don’t comment but this presentation was absolutely outstanding. Subscribing right now!!!
  • Very insightful points. I use the pyramid structure a bit differently, but I like your framework very much. Great video!
  • @joyluo6394
    Easy and clear! It reminds me of the book: Understand by Design 🙌🙌🙌👍👍👍💯💯💯