Getting The Perfect Date Using Hinge Feat. Justin McLeod | Executive Exchange
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Published 2023-12-22
Justin reveals some useful tips for people who are using the dating app to find their ideal match as well as breaking down the philosophies of what works and what doesn't for each individual user. Compatibility and the use of AI is what Justin thinks will improve the app over time for users looking to meet their partner.
Justin also talks about the beginnings of Hinge, starting it in 2011 while he was attending Harvard Business School and slowly over time making changes to the app that now is the number three dating app worldwide.
Finally, Justin takes a look at Ruth's Hinge profile and shares his thoughts on what he likes and what she can improve on her matchmaking journey.
00:00 - Teaser
01:04 - Word Of The Year
01:54 - Determining Compatibility
02:26 - Trends On Hinge
03:20 - What Works On Your Profile
04:20 - Launching The App
07:21 - Growing The Name
09:23 - Narrowing On Authenticity
11:53 - The Upward Swing
12:56 - Finding Quality Matches
14:21 - Users Not Getting Results
15:50 - Hinge Demographics
18:26 - Implementing AI
20:54 - Does Hinge Have An Attractiveness Score?
21:35 - Upgrading To Premium
22:08 - Balancing Free And Paid Subscriptions
24:22 - Justin's Leadership Style
26:01 - Hinge Employee Benefits
26:33 - Getting Feedback From Employees
27:06 - Match Group Acquisition
29:36 - Regional Trends
30:23 - Growing In Europe
30:42 - Next Product Innovations
31:47 - Justin's Earlier Life
33:00 - Ruth's Hinge Profile Analysis
34:22 - Hinge Picture Stereotypes
34:46 - Justin's Best Business Advice
35:52 - Next Evolution Of Principles
37:52 - Hinge's Revenue
38:26 - Avoiding Dating Fatigue
40:34 - Outro
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#dating #relationship #Hinge
All Comments (5)
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I've always believed that when discussing online dating the MAIN attribute it comes down to is your profile pictures. It really is as simple as that, if you're not very attractive or generally photogenic people are gonna scroll straight past your profile without even giving the provided info about you a chance! If someone's not attracted to your provided image then it's game over and that's a simple truth...
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as someone who has found success on dating apps, I'll tell you what's wrong: 1. the coffee bean water thing, while witty, is a negative anti-euphemism, and the vast majority of people drink coffee so you're off to a bad start. I've also seen several profiles use it, so it's unoriginal. 2. bikini photos indicate you're promiscuous, the photo of you in the dress is fine 3. looking specifically for europeans, even with the or, is also a turn off. Also, funnily enough, the vast majority of Europeans drink coffee/espresso religiously, even more so than Americans 4. he's right that having face turned away photos is bad- that's how female instagram influencers appeal to other female instagram influencers. but it's incredibly hard to see what you look like. closer up is better
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"leave a comment if you're european" oh brother...
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Justin, are you familiar with the r/hingeapp subreddit? It could be super useful and a great companion to the app, but it's moderated by an an asshole named wokenthehive who just treats it like his personal dating blog.
