WHY ARE THESE THE WORST SELLERS excuse me?? 2023 Holo Taco Sales Report💅

Yeah, its not so much that they are unwanted shades, sometimes we dont have the money to buy every shade we like or want at one time. With how often Holo Taco launches new collections, it gets really overwhelming. These are not cheap polishes, and sometimes we gotta prioritize what we can afford.

Based on my own opinions as a member of holo royaltea (I am incredibly biased). It's not that we don't like green. It's the super bright, vibrant greens that lean more on the yellow side that people don't like. Both modest moss and lost in the woods have made it into the top 10. The thing that's different about these greens is that they're more muted/darker and lean more to the cooler side. They're simplistic, regal, subtle, and really nice accents. While things like full charge and here for the payday are very warm and loud. Those weird yellowy greens don't give that same cozy, regal nature feel. I'm saying this as someone who loves green, but doesn't really buy a lot of the holo taco green shades. (Modest Moss is my baby now though) I think the yellows also have a similair problem but going the other way. They're too green. I normally don't wear yellow too often because it's too similair to my skintone, but when I do it's usually a rich, warm almost goldy yellow. Things like lemon sucker, and especially lemon spritzer, just don't give that same feel. There's also a balance though because butterscotch hop, although "yellow" in nature, leans more on the orange side. So it's in this strange middle zone of not quite yellow, but not quite orange either, and that kinda turns me away from using it too often. I still have a lot more to say, but that's my rant for now. Amazing video as always Cristine! This is probably my favorite series of yours! Thank you so much for going through all this data with us and then condensing it down into a more consumable form. Sending lots of love, excited for new launches to come! Have a wonderful day. (Also, HOW'D THEY DO MY BOY SONIC UNICORN SKIN LIKE THAT? Although she does look a bit strange when she goes yellow...)

Wait wait wait. If she comes out with a Spirit Fingers collection ima die. Dead On Arrival. Can you imagine purple, or a gorgeous emerald green... or a saphire blue undertone.... ☠

Imagine being a holo taco employee and having to watch the highlights stream as your meeting notes. Most enjoyable business review imo!

I LOVE THE ANNUAL DATA SETS. As a data nerd myself, I look forward to this every year.

I would love to see a Valentine’s Day collection that has a mixture of pinks and reds, but also moody colors, maybe black and a sparkle and a deep berry, or a gray purple

Not surprised by the bottom 10. Yellows, oranges, and neon greens don't look good on every skin tone. I love the look of a lot of these polishes, but on me, they bring out my yellow undertones and make me look jaundiced.

i am a gen z here to defend the cracked taco, i wore it in like 3rd grade despite my school not allowing nail polish. it was a staple in my small polish collection and i had it in multiple colors so i completely understand it being in the top

I own 9 of the 10 worst sellers and almost never wear them. Literally the only times I've used the yellows are in nail art, in large part because they lean green and chartreuse looks HORRIFIC against my skin tone. I welcome the warmer yellows.

And this is why most of your drugstore polishes stay away from greens, yellows, and oranges - they’re notoriously poor sellers despite being absolutely stunning.

The thing about the banana bundle specifically is that I already had all those shades. I feel like dedicated buyers who stalk the website will have already picked up them from other bundles or alone, so it's not necessary to buy another bundle that has nothing new. As stated many times by other people, it is a financial investment (as silly as that sounds) and if you buy semi-expensive polish that often, you aren't going to be running out of these polishes any time soon. As for cracked taco shell THAT POLISH IS SO COOL! It looks so good over holos!! Amazing, easy nail art and I don't get the slander. One of my favorite things to do is to put choco-holo or another gold heavy polish under the crack topper. It reminds me a lot of Kintsugi (a traditional repair method that takes the broken parts of pottery or dishes and glues them back together and paints the seams with gold).

The hatred for greens breaks my heart. I'm super shocked about Encryption Key. I saw that peachy/orange color everywhere in the spring and summer. Solar Unicorn Skin was also a big surprise on the worst sellers list. I think the hype for Freezer Burn overshadowed how awesome Solar is. So glad to not see any frosted metals at the bottom. That is my favorite formula.

The slander on amber apathy is so sad to me she is a beautiful color

My favourite colour is green, but most bright greens/yellows genuinely make me look like I'm ill (which I am, but I don't want to look it!). HT is also a more expensive product, especially as an Australian so while I can appreciate the colours, I can't justify the expense for a colour that would look gross on me

You know what I would really like? Smaller bottles. If for all the shades and toppers there could be the choice between the standard 12 ml bottle and a mini version with maybe 6 ml, that would be great for people like me who do not paint their nails that often and/or don't have so much space to store polishes in. 😂 Also it would be useful for those who are not sure if they like a certain shade but would like to try it. And for me who doesn't use so much it would be easier to use it up before it becomes so sticky that even nail polish thinner cannot save it any more. 😅 I think that many people would find the small bottle option useful and probably it could boost your sales 😊 also for the lesser bought shades (in order not to use the very subjective word "ugly"), some people would perhaps buy a small one to sample them. Also, you could do a give-away of a small sample bottle of the buyers choice (or of a shade you want to promote) for orders worth a certain amount (get the frosted metals out there!) 😎

Love how I saw the post about the worst selling polishes on Instagram and immediately bought Green Taffy to wear for seeing Wicked in a few months 😂

Justice for Encryption Key!! 🗝🗝🗝

On sonic unicorn skin: I love the blues, as well as the iridescent pigments, but I am much more likely to wear lighter shades, and it’s the physics of how all the iridescent polishes look like their complementary color over those light shades that really keeps me from reaching for freezer burn or Sonic unicorn skin as often as I thought I would. I am very guilty of just not wanting that yellow cast to my nails.

Fake date (together with mint money and got cake) are my all time favourite. The frosted metals are just so flipping stunning irl. I never get as many compliments as when i wear them. I've even gotten compliments from a 15 year old boy when I wore fake date and mint money together. I'm so sad that i panic-bought fake date 😥

thanks for the transparency - it helps soften the blow