Apple's Silicon Magic Is Over!

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Published 2024-04-20
Apple silicon and the M1 took the computing world by storm. But others are catching up—and Apple is hitting the limits of physics. It's time to focus on what Apple does best: hardware.

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Video Summary (this is just for SEO lol): Discover how Apple's M1 revolutionized MacBook performance, transforming from problematic designs to industry-leading innovations. Dive deep into the M3, comparing its capabilities and drawbacks against the celebrated M1 and slightly improved M2. Explore how Apple silicon, such as the M1 and M3, fares against upcoming threats like Qualcomm's Snapdragon X Elite. Get insights on the future of MacBook, Apple silicon, and the potential shifts with M4 in the fiercely competitive tech landscape.

0:00 Things used to be HOT (in a bad way)
0:39 The M1 changed everything
1:40 ...but changes need to happen again!
2:12 Why has M1/M2/M3 been such a success?
3:28 Let's talk transistor density.
5:27 M2 is hotter than M1—but it's complicated
6:38 Sand, man. Sand is the problem!
8:35 Stop being a nerd. Silicon ain't the problem.
9:18 Competition is coming. Like, now.
11:03 What is this "competition?"
12:00 Apple will still dominate high-end Arm, for now
13:29 The M3 Max is HOT and throttles HARD
14:54 Apple Silicon CAN enable BETTER hardware
15:56 Can't Innovate Anymore My @ss
17:02 It's time to be bold again

All Comments (21)
  • @katieadams5860
    For me the biggest problem for apple silicon macs is the complete lack of upgradability and also the criminal pricing of RAM and SSD upgrades
  • @tayjn
    The 2021 MacBook Pros are aging beautifully, I have no desire to upgrade or feeling of fomo at all
  • @Sulphur_67
    not only are the ssds unupgradeable, but they’re also unreplaceable, if the ssd chips die, the mac is a brick. i hate that.
  • @Daekar3
    As someone who has built their own desktop PCs since before a lot of YouTube viewers were born, my biggest anxiety about this transition is whether or not I'll be able to keep building and customizing my own hardware. I don't particularly mind the idea of SoCs, but I really value the modularity of the existing x86 platform. It has saved me boatload of money over the years and lets me get exactly what I care about without paying for what I don't. The thought of being stuck with only a laptop, with all the horrible tradeoffs and e-waste that comes with that is just appalling.
  • @tommyv010
    Ok, I understand if you don’t offer upgradable ram, a lot of other brands are doing the same, but no upgradable storage? Insane.
  • @makatron
    As soon as Apple began soldering ram and storage to the boards they lost me as a client. Ram prices are borderline criminal.
  • @delarageaz
    i just love it that the original M1 chip had a media engine 1.5x faster than the dedicated Afterburner card released a year earlier that apple was still selling for 2000$ at that time.
  • @steveftoth
    It took Apple more than a decade to produce the m1 and people can’t expect the magic reveal every year let alone even every 5 years. Tech moves much slower than the marketing.
  • @IraQNid
    I'm sticking to x86 via Ryzen 9 computers with 16 cores/32 threads, support for DDR5 128 GBs RAM, and all the hard drives I could ever want.
  • @hctiBelttiL
    You're discounting x86 architecture too much. AMD's 0504 custom APU made for the Steamdeck is an x86 chip which can run most modern PC games with a 15W TDP. In desktop mode it draws only about 8W in typical usage scenarios (disclaimer: I was unable to isolate the APU power draw in desktop mode, so this is the figure that represents total power draw from the battery, with the screen off). Personally, I'd be hyped to see powerful and energy efficient chips like this one in laptops. It has all the compatibility benefits of the x86 architecture and it's pretty efficient. AMD does offer slightly more powerful chips for laptops, but they have roughly double the power draw, which makes them less desirable for people who are on the go a lot.
  • @krasserTerror
    One mistake: In the beginning of the PowerPC era Mac owners could be bragadocious for the first time. They were faster and more efficient than Intels chips. That advantage faded away later until the switch to Intel was a big step up.
  • @vpham92688
    “Napkin” math needs to be on a cocktail napkin from your local bar 😊
  • I moved to M1 from Microsoft laptops and it was a new world. It changed my perspective on things. Windows laptops never performed well on battery and it didn’t matter about performance when the thing was dead after a few hours. Just being able to use the computer without battery life anxiety was massive. The M1 still feels new and works great and so if it isn’t broke does Apple really need to push the boundaries just yet? If my M1 broke today I will want to buy another MacBook. I don’t have any outstanding issues forcing me to need anything better. Anything more powerful. It’s all just icing on the cake at this point for me.
  • Took me ages to stumble on why Apple M series machines had such limited external screen support, hugely reducing the previous number. They are using the iPhone display controller instead of a high end laptop one. As a projection artist multi outputs, 3 are really the minimum for the installations I use and that's evidently common on other hardware. My 5 year old midrange Amd based HP supports 5 external outputs (internal touch screen still on, so 6 screens in total) so for arts work it's a dream. Be great if Apple worked out its design limitation.
  • @PhilfreezeCH
    3:10 there is a fourth point thats also important: Apple has continuously operated on a node/technology advantage. Their lower volume, high average selling price and good relations to TSMC made it possible to always be ahead of AMD or Intel in that regard. This is basically only possible because they sell the complete laptop and can use the higher profit margins to actually buy significant volume from TSMC, while still buying less silicon than AMD or Intel move.
  • @gufo10games.74
    Ngl that fan audio made me start looking around my room going “wheres that fan sound from, my phone doesn’t have a fan and my computer isnt turned on”
  • @dansaghin1
    The fact that the other brands are catching up with Apple is a good thing... Can`t wait.