Nikes Problems Are Getting Out Of Hand

Nike made 51.5 billion dollars in 2023 almost 10% up from 2022. I think it is purely an online hype standpoint of Nike dying 😂

nothing needs to change. reselling is a plague. nike have released so many dope pairs that flew under the radar because there was no hype. good, keep it that way. finally real sneakerheads have access to real sneakers again.

Nike is most definitely not dying. They will adjust to current market conditions and be just fine. Nike's success is not dependent on the resale market.

The shoes are selling out and then sitting in reseller garages and that doesn't have anything to do with Nike's health as a company. If anything, the fact that resellers made it so hard to get any hype shoe for so long made the casual sneakerhead lose interest and start valuing other things. Resellers are going to end up hugging the hobby to death.

Reselling caused an economic bubble that eventually popped and the blame is on both resellers and companies like Nike who made this possible in the first place. Now sneakers are coming back to what they should always be: stuff for the people, easily accessible to everyone who wants em

I think Nike is correctly settling where it should be in the market space. For the lasts few years, Nike has skyrocketed due to hypebeasts and resellers propping the perceived value of Nike/Jordan merchandise. But now Nike is starting to slowly become what it was and has been, just another sports brand who had a standout athlete. With bad QC on their shoes (including Jordans), and limiting shoe stock on models that they know will be popular to generate fake scarcity, you start to jade the loyal consumer base that kept you going before the hype. There are a lot less Nike/Jordan sneakerheads and more hype/resellers in that space instead. Once the hype and money are gone, then you get what Nike is becoming now.

For me Nike has just continued to be sort of a sketchy company. It’s also clear that they don’t care about quality of shoes yet charge high prices

My problem I have with Nike being the fact that I buy/bought their products is, the QUALITY is cheap and TERRIBLE. Also “Hyped” shoes with no real reason why the shoe is hype besides the persons name behind it

Nike is never going to die its the most popular brand in the world

Love your new background. And this was a great story/topic which has not been told like this before. So big ups for that! 👍🏿

I’m super happy with all the discounts and under retail resales. Reselling at twice or more the price is complete BS. I was able to secure a pair of 1s and 3s that normally felt impossible to get. Bottom line is Nike is able to discount their shoes because they are already over pricing (especially when considering quality control) & resellers not being able to resale already over priced shoes is a fkn prize for the consumer.

Awesome video my man. Your efforts are appreciated.

thanks man, I am using this video for my presentation about Nike and how they are dealing with major issues globally.

Nike is an absolutely massive company and the economy is overall down right now, they will bounce back and these struggles aren't exclusive to just Nike.

very good video ... more video of this kind of insider, industry story and happening please

Nike isnt hurting, their profit is literally larger than their next two competitors combined and they always make a profit on every shoe sold, even if they hit the discount racks. Culture vultures came in during the pandemic because of the free money governments were handing out and they were saving more money from not going out and doing the things they were doing before the pandemic. The basic thing is, even though some shoes are dipping below retail on the resale market, someone is still paying for those shoes to resell and Nike is making a profit (even if the shoe is bought at warehouse prices). They are shedding parts of the workforce that were hired on during pandemic to keep up with demand.

Well put. Good break down. I definitely agree.

Nike isn't dying at all. They couldn't care less if resellers exist or not, they get the same amount of money from selling to the general public. Just look at the J4 Breds they could have made the double of pairs and they would still sell out. Collectors will still buy the shoes if they want them. Even at low prices, Nike's margin of profit is so huge that they would have to be selling the shoes for 50$ or less to actually lose money. The only people getting affected are resellers and that is a good thing.

Really enjoyed this video and the content… Think this is a good evolution for the channel and it’s success. Less of the hype beast pandering, more about the industry happenings and deeper dives into the models, brands, etc…

It's a catch 22 situation. Most Nike shoes sell out when Resellers purchase them and hold them, then sell them at higher prices. Once a shoe reaches over $300 dollars this causes the Sneaker Community to think this shoe is popular/hot, causing more people to want/buy the shoe. Most people want to flex and let everyone see them wearing a shoe worth $300 dollars and more even though they paid retail for them. They don't want to wear a shoe that's unpopular and going for under retail. That's why you don't see people wearing shoes from Walmart, lol.🤣