WestJet - Christmas Miracle 'Real Time Giving' Film
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Published 2022-08-04
The video WestJet Christmas Miracle is about real-time giving, in keeping with the spirit of Christmas. At the airport, an interactive booth asks passengers what they want for christmas, and on arrival at the destination port, what each passenger asked for arrives on the baggage collection belt.
The Video received: 192,500 YouTube likes, 172,800 shares, 26,800 favorites, and 29,000+ comments. In addition, 11,000% increase of new subscribers to WestJet’s YouTube page (30,747 new subscribers)
With 328MM+ media impressions world-wide from 1,600+ media stories (exceeded goal of 26MM by 1,200%). This included 42.2MM Twitter impressions specific to #WestJetChristmas and related keywords.
The video trended in Canada for 2 days (December 9-10, 2013) with 3.2MM Facebook impressions combined on two promoted posts
WestJet received approximately 4X the number of daily Facebook fan posts when compared to its competitors throughout launch week.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use with Creative Commons strictly for Educational purposes only and no claim to copyright ownership. This posted solely to assist current and future advertising students.
Any videos used within this lecture are used with Creative Commons and Fair Use for Educational purposes only and no claim to copyright ownership.