Storytelling with Data | Cole Nussbaumer Knaflic | Talks at Google
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Published 2015-11-11
Former Googler Cole Nussbaumer Knaflic teaches people how to turn data into high impact visual stories that stick with their audiences. Join this engaging session, moderated by Tina Malm and Davey Nickels, where Cole features highlights from her new book, storytelling with data: a data visualization guide for business professionals. Hear about the powerful strategies that were honed through her work on the People Analytics team and the data visualization course that Cole created at Google and taught at offices throughout the US and Europe.
All Comments (21)
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Love this talk and took some notes on each of the key points I found... 00:14 - Introduction 01:35 - Cole's role in People Analyics at Google 03:56 - Overview of workshops and the book 04:31 - How to shift attention towards the story you want to tell 05:04 - How to make sure your story doesn't get lost in the data 05:53 - How to draw focus to important insights with data 07:28 - The distrinction between exploratory and explanatory analysis 08:25 - How focusing attention had an impact at Google 09:29 - The eye/brain mechanics of vision and visual communication 10:13 - Hands-on exercise: Preattentitve processing with iconic memory 11:30 - List of preattentive attributes and when to use them 13:16 - How to know if you are using preattentive attributes strategically 16:06 - Before and after example of using color as a preattentive attribute 18:30 - Converting facts into story with a fairy tale example 22:28 - Three components to consider when crafting your narative with data 23:25 - Real life example of crafting a story from survey data 29:00 - Start of Q&A session 29:48 - How life has changed for Cole after leaving Google 30:45 - Cole's inspiration for writing "Storytelling with Data" 31:16 - When to add interactivity to your data visualization (and when not to) 33:00 - How dashboards differ drastically from explanatory data visualizations 34:53 - Cole's recommended resources for storytelling with data 36:32 - What to be aware of when designing for different cultures 37:59 - Tips for creating a meaningful story from lots of different data 40:59 - Cole's most difficult part of writing "Storytelling with Data" 41:49 - The two most important things to take away from this talk 42:48 - What was Cole's favorite chapter in "Storytelling with Data" 43:41 - Why anyone that communicates with data needs "Storytelling with Data" 44:30 - Competing opinions within the data visualization community 49:00 - Why the fundamentals of data visualization probably won't change any time soon 51:20 - How organizations can "level up" storytelling with data
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Her methodology and approach is exactly why I want my career to be centered around analytics
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The camera should have given more time for us to look at the slides while she talked about them, now I have to keep pausing the video. The talk was 100%, she is definitely good at this.
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Excellent! Just got the book today - really looking forward to diving into this in more detail. Thanks, Cole and Google.
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My favourite author! Mrs. Knaflic. She's definitely giving us the guidelines in delivering great presentation! Thanks So much. I bought your book at Periplus (one of the import bookshop in Indonesia). Very worth to read it, guys!
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Great talk Cole! I very applicable information and points -- I always learn something from hearing you talk. I'm glad this was recorded and shared. The book looks beautiful. I know we have a few copies around the office; I especially look forward to reading the storytelling chapter.
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Excellent, super useful guidance on how data can help tell your stories. No pie charts!
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Wow this is exactly what I was looking for! And I learned something I didn't know I needed to know, when she said great visualization won't beat a lousy story. But a great story with lousy data visualization will still get the point across persuasively.
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Tremendously helpful talk. I better tone down on the pie charts. Thanks for sharing this wisdom!
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7 years went by and this is still brilliant!
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To address the comment made that slides did not stay on the screen long enough for viewers to enjoy Cole's speech, I have gathered the ins and outs points for the before and after graphic slides. Clicking on the numbers in blue will take you straight to that frame on the video :) 4:36 >>> 5:02 5:10 >>> 5:45 6:07 >>> 6:47 12:25 >>> 12:58 15:28 >>> 15:54 16:13 >>> 16:49 23:27 >>> 25:48 Enjoy!
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Great talk! I benefit from the speech a lot ! This book is published in Taiwan too. I'm really glad I bought this book! 深入淺出，很多案例，讚一個!
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One of the best talks on data viz and also because its one of my passions too.
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Great presentation and information on storytelling with data. The examples are very helpful to understand the concepts.
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Integrates basic but powerful user design concepts with the power of storytelling. LIked the Q&A part of the video
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This kind of event that shared in free platform make me loved google and another "big" company. They enabling me as person to dig about science or whatever we called that very costly if we seek it by ourself. Thank you for sharing.
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Fantastic presentation!! Thank you for sharing this with the rest of the world
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I really enjoyed this talk! Pretty enlightening for me. Thank you and congratulations.
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I read the book before watching…great book . The video was helpful in seeing her share key lessons .
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Great ! Presentation even though it's 5 years old Video I think basic concepts discussed still holds true.
