Top 10 BEST Japanese Fashion Brands of ALL TIME

I reckon Studio D'Artisan shouldv'e been on there considering the massive impact on the denim and in turn workwear category. It was the first of the Osaka 5 which started a whole new perception of denim and the raw denim craze. Also, it could be argued that it was a big influence on the historical reproduction aspect to fashion as well considering the rest of the Osaka 5. From the design perspective itself, they make some crazy and genuinely beautiful clothes that are also somehow easy to wear. Just my 2 cents

Great vid! When will you take us too the streets of Tokyo again and do some content out there? Love the channel keep it up!

Very interesting video, thx

Kapital, any yohji yamamoto brand +y3, ÇDG hands down are always my favorite Japanese designers!!!

I can certainly tell by the way you breakdown fashion you understand the grand scheme on how fashion works and reflects culture, I’m def taking notes がんばりましたね !

Big w for Comme in the number 1 spot. Beside the design aspect, the comme's business strategy is lowkey one of the best in the industry.

out of all the designer/streetwear brands ive seen, theres something about mastermind japan that has kept me hooked for years. i discovered it in 2017 and instantly fell in love w the aesthetic and exclusivity of it. its honestly the only high end brand id consider paying retail for.

i agree with the list, I kinda want to see Julius continue to grow its presence so that it can be an HM one of these days, cuz I love that brand

I collected Yohji Yamamoto and Comme de Garçon. Those two play nice with my Jil Sander stuffs.

Judging from historical and global impact I totally agree with the list!

Aww NBHD is forever my fave Japanese brand. Since the 90s, I’ll never let go lol

What a great presenting !, what a talent! Wow 🤩

ASICS is extremely well-liked as well. It deserves at least an honourable mention…

great list, very accurate

Could it be that I'm early? Damn. What's up Reggie! Love from Boston ♥♥♥

Hirofumi Kiyonaga’s soph/rbfc/UE family may have been worth an honourable mention (though I do recall briefly seeing some headline recently that he will be leaving!?!?) I would put them on the same level as wtaps. Good list, I had a good chuckle on your Visvim comment$ lol :) all too real.

Great list & I defo think Rei should be in first place! It is even more impressive, considering how she faced intersecting barriers to reaching global fashion superstardom as both a woman and not-French/Italian. However, I would also say that Issey could be higher than #5. His stuff is not just pleats. The mainline & menswear line (currently discontinued) were highly revolutionary in the 1980s and 1990s. He also helped the career of many designers, such as Tsumori Chisato and Kosuke Tsumura. Personally, I would include Tsumura's Final Home in the top 10, because it laid the foundation for the rise of tech wear and, later, gorpcore in the West, even if the brand itself is v underground.

💯 % agree with this list!

I hope to see final home up there some day

Human Made is my personal fav haha but awesome list!