Titleist Golf Balls at The Moment of Impact

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Published 2013-10-24

For our Titleist Golf Ball R&D team, the goal is always the same: Design and develop the most consistent and best performing golf balls to help golfers shoot lower scores. It's a process focused on continuous improvement, fostered by many talented individuals working tirelessly behind the scenes. This is what it takes to develop the best golf balls in the game.

Check out the video for a closer look at this step in our R&D process and to see what happens to a golf ball at impact -- and a few micro-seconds after impact... (Yes, we said micro-seconds.)

#golfball #golfswing #golf #titleist #slomo

All Comments (21)

@LionelMessi-ct7tu 4 months ago

The most amazing thing about this vid is the fact that the Titleist robot was hitting the ball into a bedsheet which was suspended by two clothes pegs in front of a roller shutter garage door. Now that’s Hi Tech!
@Whisky_Four-Three 10 years ago

great guy loves his job and the application of his skill and knowledge.
@prorobo 10 years ago

I'd like to have that robot arm's swing.
@metalfaced0om 8 years ago

can you put a gps in them?
@Brandon-ob9rg 6 years ago

Watching how the face hits the ball actually improved my game! Thanks!
@PkGam 8 years ago

You guys really do make great balls! Especially the Pro V1.
@goneflying140 6 years ago

Love the Pro V's... They feel so good when you hit them, and they spin up nicely....
@wisone2 9 years ago

looks like an amazing job
@KenStentiford 5 years ago

Pretty cool results
@FiftiesDad 3 years ago

Thank you Titleist, very cool!
@GoProGuy12 9 years ago

I never knew golf balls could bounce like that cool video
@SamueltCotton 9 years ago

and I am going to buy some Titleists for my Golf event tomorrow right now! thanks for the video
@tigerbricks 10 years ago

real excellent video, really enjoyed it, very innovative and informative, who ever as a 9 handicapper, I don't have a high or fast swing speed, between driver at 105 to a short iron about 75mph club head speed. Any thought on what ball I should use. I notice Bridgestone say that using balls pro's use may be counter intuitive.
@bowzkei 3 years ago

I want to watch the movement of the club before and after impact, controlling the moment of ball impact 😊.
@loganwelton7556 9 years ago

Thats pretty cool, when my cousin said that it gets "smashed" and then goes back into a oval, i didnt believe him. But hey, learn something new every day!
@mihirhere7692 6 years ago

this is a really cool video thanks!
@billheuber5884 6 years ago

Good video Titleist!
@AuthorKyleWalker 10 years ago

hi, would you still recommend prov for a swing speed of below 100? Also would be nice if Titliest would make a prov ball that didn't cost so much. thanks
@twinprime 9 years ago

okie so that swing machine... I need to get that swing. Anyone know where I can get one?
@TheEarthandyou 6 years ago

I enjoyed that, and the fellows enthusiasm.... I like the goal of making the best possible golf ball. Titleist has got it down...