Ian Ginoza on Making Sneaker Magic With Virgil Abloh, Huf, Nike and Vans | The Complex Sneakers Show

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Published 2024-03-29
Ian Ginoza has worked in sneakers for decades, playing a part in collaborative projects with the likes of Drake, Tom Sachs, Beyonce, Ye, Frank Ocean, and more. He started the Honolulu sneaker store Kicks HI, then did stints at Converse, Nike and Adidas. Now, he’s the global vice president and creative director of pinnacle product at Vans. Ginoza has mostly worked in the background, opting to let his work speak for itself. Here, he tells the story of his life in the industry and how he ended up at Vans. Also, cohosts Joe La Puma, Brendan Dunne, and Matt Welty discuss Bode x Nike Astro Grabbers and try not to discuss the Air Max Dn. The episode is a monumental one, the 200th overall episode of the Complex Sneakers Show in all its forms.

Chapters:
0:00 - 1:27: Intros
1:28 - 5:16: Episode Topics
5:17 - 6:47: Not Talking About the Air Max Dn
6:48 - 9:12: Bode x Nike Astro Grabbers
9:12 - 9:51: Ian Ginoza Joins
9:52 - 10:44: Sneaker Cam
10:45 - 16:01: Three Feet High Program / Early Days at Saint Alfred
17:50 - 21:01: Designing the Kickshawaii x Nike Dunk Low "Aloha"
21:02 - 27:19: Ian’s Intro into the Sneaker World
27:20 31:49: Kicks Hi / Ian’s Time at Converse
31:50 - 37:40: Opening Leilow
37:41 - 46:39: Transferring to Nike
46:40 48:27: Returning to Converse
48:28 54:37: Working with Virgil Abloh
54:38 - 59:42: Why Ian Joined Vans
59:43 1:02:04: What We Can Expect from Vans
1:03:05 - 1:03:25: Outro

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COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.

All Comments (21)
  • @Complex
    Which sneaker industry insider do you want to hear from next?
  • @rockoutkids
    Growing up in Hawaii, kicks was the mainstay. Leilow was also so so cool. Jules is so knowledgeable. Thanks for having Ian on.
  • One of the best episodes really. I’m guessing he doesn’t love being in front of a camera and all that but he and y’all killed it. And as a non skater who’s always loved it from a slight distance, they truly are the creators of so much. On a personal and societal level.
  • @FireDeZire
    Congrats on 200 episodes, this might be a personal favorite. Ian is a legend and he is rich in knowledge
  • @blkshp228
    Worked for Ian and his partners when they opened the Guam Chapter store. Hafa Adai All Day!🤙🏽
  • @kuzmanator
    Ian was a great guest. Love the stories and history. I was able to buy the Off-White converse....but got my sizing wrong and bought a full size too small. Huge regret to miss out on my size but huge payout when I was forced to sell them. Crazy memories.
  • @HERBALSDUDE
    Happy 200th to the best show / sneaker pod to exist to have listened or watched all your episodes is an honor you guys are phenomenal love the chemistry & knowledge also huge shoutout to those who make this show happen behind the scenes when I hear that beat drop it’s an instant smile & you guys brought out wild fire kicks for this episode love to see it keep up the hard work fellas I seriously appreciate all your efforts in making this happen looking forward to what the future brings 🙏🏽
  • @mazdef2001
    Stash, Adidas Consortium era, Footscape 360 era. Love this ep
  • @helloian
    bought a pair of Haze Dunk Lows from Ian himself at kicks hawai’i upstairs makaloa. ❤
  • @TheAxis1275
    These guys have so much knowledge on sneakers! Having a bunch of out of touch rappers on the sneaker of the year panel is such a shame
  • @thathomiejayr
    200 Episodes! Congrats you guys! And thanks for featuring the legendary Ian G! ❤️💯👌🏼😊
  • @dirtfreshink7314
    We need a Lupe Fiasco collaboration dunk low or sb . I'll take 3
  • @Beanz09
    Love the podcasts ✌🏼 helps get through the work day
  • @BrokenRyan_
    I miss this show so much already yall need to do like a 30 minute livestream every week
  • @rockN
    never change welty u holdin it down still.
  • @Sneakahead555
    Kick game so properrrr ! Knew this would be so interesting Such a cool dude man with insane history! Amazing conversations guys! Great job!